Daily Papers

Since the Internet is flooded with hate, it is one of the main tasks for NLP experts to master automated online content moderation. However, advancements in this field require improved access to publicly available accurate and non-synthetic datasets of social media content. For the Polish language, such resources are very limited. In this paper, we address this gap by presenting a new open dataset of offensive social media content for the Polish language. The dataset comprises content from Wykop.pl, a popular online service often referred to as the "Polish Reddit", reported by users and banned in the internal moderation process. It contains a total of 691,662 posts and comments, evenly divided into two categories: "harmful" and "neutral" ("non-harmful"). The anonymized subset of the BAN-PL dataset consisting on 24,000 pieces (12,000 for each class), along with preprocessing scripts have been made publicly available. Furthermore the paper offers valuable insights into real-life content moderation processes and delves into an analysis of linguistic features and content characteristics of the dataset. Moreover, a comprehensive anonymization procedure has been meticulously described and applied. The prevalent biases encountered in similar datasets, including post-moderation and pre-selection biases, are also discussed.

Traditional online content moderation systems struggle to classify modern multimodal means of communication, such as memes, a highly nuanced and information-dense medium. This task is especially hard in a culturally diverse society like Singapore, where low-resource languages are used and extensive knowledge on local context is needed to interpret online content. We curate a large collection of 112K memes labeled by GPT-4V for fine-tuning a VLM to classify offensive memes in Singapore context. We show the effectiveness of fine-tuned VLMs on our dataset, and propose a pipeline containing OCR, translation and a 7-billion parameter-class VLM. Our solutions reach 80.62% accuracy and 0.8192 AUROC on a held-out test set, and can greatly aid human in moderating online contents. The dataset, code, and model weights will be open-sourced at https://github.com/aliencaocao/vlm-for-memes-aisg.

Large Language Models (LLMs) are prone to inheriting and amplifying societal biases embedded within their training data, potentially reinforcing harmful stereotypes related to gender, occupation, and other sensitive categories. This issue becomes particularly problematic as biased LLMs can have far-reaching consequences, leading to unfair practices and exacerbating social inequalities across various domains, such as recruitment, online content moderation, or even the criminal justice system. Although prior research has focused on detecting bias in LLMs using specialized datasets designed to highlight intrinsic biases, there has been a notable lack of investigation into how these findings correlate with authoritative datasets, such as those from the U.S. National Bureau of Labor Statistics (NBLS). To address this gap, we conduct empirical research that evaluates LLMs in a ``bias-out-of-the-box" setting, analyzing how the generated outputs compare with the distributions found in NBLS data. Furthermore, we propose a straightforward yet effective debiasing mechanism that directly incorporates NBLS instances to mitigate bias within LLMs. Our study spans seven different LLMs, including instructable, base, and mixture-of-expert models, and reveals significant levels of bias that are often overlooked by existing bias detection techniques. Importantly, our debiasing method, which does not rely on external datasets, demonstrates a substantial reduction in bias scores, highlighting the efficacy of our approach in creating fairer and more reliable LLMs.

As Large Language Models (LLMs) and generative AI become more widespread, the content safety risks associated with their use also increase. We find a notable deficiency in high-quality content safety datasets and benchmarks that comprehensively cover a wide range of critical safety areas. To address this, we define a broad content safety risk taxonomy, comprising 13 critical risk and 9 sparse risk categories. Additionally, we curate AEGISSAFETYDATASET, a new dataset of approximately 26, 000 human-LLM interaction instances, complete with human annotations adhering to the taxonomy. We plan to release this dataset to the community to further research and to help benchmark LLM models for safety. To demonstrate the effectiveness of the dataset, we instruction-tune multiple LLM-based safety models. We show that our models (named AEGISSAFETYEXPERTS), not only surpass or perform competitively with the state-of-the-art LLM-based safety models and general purpose LLMs, but also exhibit robustness across multiple jail-break attack categories. We also show how using AEGISSAFETYDATASET during the LLM alignment phase does not negatively impact the performance of the aligned models on MT Bench scores. Furthermore, we propose AEGIS, a novel application of a no-regret online adaptation framework with strong theoretical guarantees, to perform content moderation with an ensemble of LLM content safety experts in deployment

Content moderation is the process of screening and monitoring user-generated content online. It plays a crucial role in stopping content resulting from unacceptable behaviors such as hate speech, harassment, violence against specific groups, terrorism, racism, xenophobia, homophobia, or misogyny, to mention some few, in Online Social Platforms. These platforms make use of a plethora of tools to detect and manage malicious information; however, malicious actors also improve their skills, developing strategies to surpass these barriers and continuing to spread misleading information. Twisting and camouflaging keywords are among the most used techniques to evade platform content moderation systems. In response to this recent ongoing issue, this paper presents an innovative approach to address this linguistic trend in social networks through the simulation of different content evasion techniques and a multilingual Transformer model for content evasion detection. In this way, we share with the rest of the scientific community a multilingual public tool, named "pyleetspeak" to generate/simulate in a customizable way the phenomenon of content evasion through automatic word camouflage and a multilingual Named-Entity Recognition (NER) Transformer-based model tuned for its recognition and detection. The multilingual NER model is evaluated in different textual scenarios, detecting different types and mixtures of camouflage techniques, achieving an overall weighted F1 score of 0.8795. This article contributes significantly to countering malicious information by developing multilingual tools to simulate and detect new methods of evasion of content on social networks, making the fight against information disorders more effective.

Rating a video based on its content is an important step for classifying video age categories. Movie content rating and TV show rating are the two most common rating systems established by professional committees. However, manually reviewing and evaluating scene/film content by a committee is a tedious work and it becomes increasingly difficult with the ever-growing amount of online video content. As such, a desirable solution is to use computer vision based video content analysis techniques to automate the evaluation process. In this paper, related works are summarized for action recognition, multi-modal learning, movie genre classification, and sensitive content detection in the context of content moderation and movie content rating. The project page is available at https://github.com/fcakyon/content-moderation-deep-learning.

The Multi-platform Aggregated Dataset of Online Communities (MADOC) is a comprehensive dataset that facilitates computational social science research by providing FAIR-compliant standardized access to cross-platform analysis of online social dynamics. MADOC aggregates and standardizes data from Bluesky, Koo, Reddit, and Voat (2012-2024), containing 18.9 million posts, 236 million comments, and 23.1 million unique users. The dataset enables comparative studies of toxic behavior evolution across platforms through standardized interaction records and sentiment analysis. By providing UUID-anonymized user histories and temporal alignment of banned communities' activity patterns, MADOC supports research on content moderation impacts and platform migration trends. Distributed via Zenodo with persistent identifiers and Python/R toolkits, the dataset adheres to FAIR principles while addressing post-API-era research challenges through ethical aggregation of public social media archives.

Content moderation faces a challenging task as social media's ability to spread hate speech contrasts with its role in promoting global connectivity. With rapidly evolving slang and hate speech, the adaptability of conventional deep learning to the fluid landscape of online dialogue remains limited. In response, causality inspired disentanglement has shown promise by segregating platform specific peculiarities from universal hate indicators. However, its dependency on available ground truth target labels for discerning these nuances faces practical hurdles with the incessant evolution of platforms and the mutable nature of hate speech. Using confidence based reweighting and contrastive regularization, this study presents HATE WATCH, a novel framework of weakly supervised causal disentanglement that circumvents the need for explicit target labeling and effectively disentangles input features into invariant representations of hate. Empirical validation across platforms two with target labels and two without positions HATE WATCH as a novel method in cross platform hate speech detection with superior performance. HATE WATCH advances scalable content moderation techniques towards developing safer online communities.

Detecting online hate is a complex task, and low-performing models have harmful consequences when used for sensitive applications such as content moderation. Emoji-based hate is an emerging challenge for automated detection. We present HatemojiCheck, a test suite of 3,930 short-form statements that allows us to evaluate performance on hateful language expressed with emoji. Using the test suite, we expose weaknesses in existing hate detection models. To address these weaknesses, we create the HatemojiBuild dataset using a human-and-model-in-the-loop approach. Models built with these 5,912 adversarial examples perform substantially better at detecting emoji-based hate, while retaining strong performance on text-only hate. Both HatemojiCheck and HatemojiBuild are made publicly available. See our Github Repository (https://github.com/HannahKirk/Hatemoji). HatemojiCheck, HatemojiBuild, and the final Hatemoji Model are also available on HuggingFace (https://huggingface.co/datasets/HannahRoseKirk/).

The moderation of content on online platforms is usually non-transparent. On Wikipedia, however, this discussion is carried out publicly and the editors are encouraged to use the content moderation policies as explanations for making moderation decisions. Currently, only a few comments explicitly mention those policies -- 20% of the English ones, but as few as 2% of the German and Turkish comments. To aid in this process of understanding how content is moderated, we construct a novel multilingual dataset of Wikipedia editor discussions along with their reasoning in three languages. The dataset contains the stances of the editors (keep, delete, merge, comment), along with the stated reason, and a content moderation policy, for each edit decision. We demonstrate that stance and corresponding reason (policy) can be predicted jointly with a high degree of accuracy, adding transparency to the decision-making process. We release both our joint prediction models and the multilingual content moderation dataset for further research on automated transparent content moderation.

Memes present unique moderation challenges due to their subtle, multimodal interplay of images, text, and social context. Standard systems relying predominantly on explicit textual cues often overlook harmful content camouflaged by irony, symbolism, or cultural references. To address this gap, we introduce MemeSense, an adaptive in-context learning framework that fuses social commonsense reasoning with visually and semantically related reference examples. By encoding crucial task information into a learnable cognitive shift vector, MemeSense effectively balances lexical, visual, and ethical considerations, enabling precise yet context-aware meme intervention. Extensive evaluations on a curated set of implicitly harmful memes demonstrate that MemeSense substantially outperforms strong baselines, paving the way for safer online communities. Code and data available at: https://github.com/sayantan11995/MemeSense

We present a holistic approach to building a robust and useful natural language classification system for real-world content moderation. The success of such a system relies on a chain of carefully designed and executed steps, including the design of content taxonomies and labeling instructions, data quality control, an active learning pipeline to capture rare events, and a variety of methods to make the model robust and to avoid overfitting. Our moderation system is trained to detect a broad set of categories of undesired content, including sexual content, hateful content, violence, self-harm, and harassment. This approach generalizes to a wide range of different content taxonomies and can be used to create high-quality content classifiers that outperform off-the-shelf models.

Conversational moderation of online communities is crucial to maintaining civility for a constructive environment, but it is challenging to scale and harmful to moderators. The inclusion of sophisticated natural language generation modules as a force multiplier to aid human moderators is a tantalizing prospect, but adequate evaluation approaches have so far been elusive. In this paper, we establish a systematic definition of conversational moderation effectiveness grounded on moderation literature and establish design criteria for conducting realistic yet safe evaluation. We then propose a comprehensive evaluation framework to assess models' moderation capabilities independently of human intervention. With our framework, we conduct the first known study of language models as conversational moderators, finding that appropriately prompted models that incorporate insights from social science can provide specific and fair feedback on toxic behavior but struggle to influence users to increase their levels of respect and cooperation.

In the digital world, memes present a unique challenge for content moderation due to their potential to spread harmful content. Although detection methods have improved, proactive solutions such as intervention are still limited, with current research focusing mostly on text-based content, neglecting the widespread influence of multimodal content like memes. Addressing this gap, we present MemeGuard, a comprehensive framework leveraging Large Language Models (LLMs) and Visual Language Models (VLMs) for meme intervention. MemeGuard harnesses a specially fine-tuned VLM, VLMeme, for meme interpretation, and a multimodal knowledge selection and ranking mechanism (MKS) for distilling relevant knowledge. This knowledge is then employed by a general-purpose LLM to generate contextually appropriate interventions. Another key contribution of this work is the \textbf{Intervening} \textbf{Cyberbullying in Multimodal Memes (ICMM)} dataset, a high-quality, labeled dataset featuring toxic memes and their corresponding human-annotated interventions. We leverage ICMM to test MemeGuard, demonstrating its proficiency in generating relevant and effective responses to toxic memes.

The detection of sensitive content in large datasets is crucial for ensuring that shared and analysed data is free from harmful material. However, current moderation tools, such as external APIs, suffer from limitations in customisation, accuracy across diverse sensitive categories, and privacy concerns. Additionally, existing datasets and open-source models focus predominantly on toxic language, leaving gaps in detecting other sensitive categories such as substance abuse or self-harm. In this paper, we put forward a unified dataset tailored for social media content moderation across six sensitive categories: conflictual language, profanity, sexually explicit material, drug-related content, self-harm, and spam. By collecting and annotating data with consistent retrieval strategies and guidelines, we address the shortcomings of previous focalised research. Our analysis demonstrates that fine-tuning large language models (LLMs) on this novel dataset yields significant improvements in detection performance compared to open off-the-shelf models such as LLaMA, and even proprietary OpenAI models, which underperform by 10-15% overall. This limitation is even more pronounced on popular moderation APIs, which cannot be easily tailored to specific sensitive content categories, among others.

Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.

Toxic language, such as hate speech, can deter users from participating in online communities and enjoying popular platforms. Previous approaches to detecting toxic language and norm violations have been primarily concerned with conversations from online forums and social media, such as Reddit and Twitter. These approaches are less effective when applied to conversations on live-streaming platforms, such as Twitch and YouTube Live, as each comment is only visible for a limited time and lacks a thread structure that establishes its relationship with other comments. In this work, we share the first NLP study dedicated to detecting norm violations in conversations on live-streaming platforms. We define norm violation categories in live-stream chats and annotate 4,583 moderated comments from Twitch. We articulate several facets of live-stream data that differ from other forums, and demonstrate that existing models perform poorly in this setting. By conducting a user study, we identify the informational context humans use in live-stream moderation, and train models leveraging context to identify norm violations. Our results show that appropriate contextual information can boost moderation performance by 35\%.

Online competitive action games have flourished as a space for entertainment and social connections, yet they face challenges from a small percentage of players engaging in disruptive behaviors. This study delves into the under-explored realm of understanding the effects of moderation on player behavior within online gaming on an example of a popular title - Call of Duty(R): Modern Warfare(R)II. We employ a quasi-experimental design and causal inference techniques to examine the impact of moderation in a real-world industry-scale moderation system. We further delve into novel aspects around the impact of delayed moderation, as well as the severity of applied punishment. We examine these effects on a set of four disruptive behaviors including cheating, offensive user name, chat, and voice. Our findings uncover the dual impact moderation has on reducing disruptive behavior and discouraging disruptive players from participating. We further uncover differences in the effectiveness of quick and delayed moderation and the varying severity of punishment. Our examination of real-world gaming interactions sets a precedent in understanding the effectiveness of moderation and its impact on player behavior. Our insights offer actionable suggestions for the most promising avenues for improving real-world moderation practices, as well as the heterogeneous impact moderation has on indifferent players.

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

LLM safety and ethical alignment are widely discussed, but the impact of content moderation on user satisfaction remains underexplored. To address this, we analyze nearly 50,000 Chatbot Arena response-pairs using a novel fine-tuned RoBERTa model, that we trained on hand-labeled data to disentangle refusals due to ethical concerns from other refusals due to technical disabilities or lack of information. Our findings reveal a significant refusal penalty on content moderation, with users choosing ethical-based refusals roughly one-fourth as often as their preferred LLM response compared to standard responses. However, the context and phrasing play critical roles: refusals on highly sensitive prompts, such as illegal content, achieve higher win rates than less sensitive ethical concerns, and longer responses closely aligned with the prompt perform better. These results emphasize the need for nuanced moderation strategies that balance ethical safeguards with user satisfaction. Moreover, we find that the refusal penalty is notably lower in evaluations using the LLM-as-a-Judge method, highlighting discrepancies between user and automated assessments.

This work explores the impact of moderation on users' enjoyment of conversational AI systems. While recent advancements in Large Language Models (LLMs) have led to highly capable conversational AIs that are increasingly deployed in real-world settings, there is a growing concern over AI safety and the need to moderate systems to encourage safe language and prevent harm. However, some users argue that current approaches to moderation limit the technology, compromise free expression, and limit the value delivered by the technology. This study takes an unbiased stance and shows that moderation does not necessarily detract from user enjoyment. Heavy handed moderation does seem to have a nefarious effect, but models that are moderated to be safer can lead to a better user experience. By deploying various conversational AIs in the Chai platform, the study finds that user retention can increase with a level of moderation and safe system design. These results demonstrate the importance of appropriately defining safety in models in a way that is both responsible and focused on serving users.

Trolling in online communities typically involves disruptive behaviors such as provoking anger and manipulating discussions, leading to a polarized atmosphere and emotional distress. Robust moderation is essential for mitigating these negative impacts and maintaining a healthy and constructive community atmosphere. However, effectively addressing trolls is difficult because their behaviors vary widely and require different response strategies (RSs) to counter them. This diversity makes it challenging to choose an appropriate RS for each specific situation. To address this challenge, our research investigates whether humans have preferred strategies tailored to different types of trolling behaviors. Our findings reveal a correlation between the types of trolling encountered and the preferred RS. In this paper, we introduce a methodology for generating counter-responses to trolls by recommending appropriate RSs, supported by a dataset aligning these strategies with human preferences across various troll contexts. The experimental results demonstrate that our proposed approach guides constructive discussion and reduces the negative effects of trolls, thereby enhancing the online community environment.

Machine learning (ML) enabled classification models are becoming increasingly popular for tackling the sheer volume and speed of online misinformation and other content that could be identified as harmful. In building these models, data scientists need to take a stance on the legitimacy, authoritativeness and objectivity of the sources of ``truth" used for model training and testing. This has political, ethical and epistemic implications which are rarely addressed in technical papers. Despite (and due to) their reported high accuracy and performance, ML-driven moderation systems have the potential to shape online public debate and create downstream negative impacts such as undue censorship and the reinforcing of false beliefs. Using collaborative ethnography and theoretical insights from social studies of science and expertise, we offer a critical analysis of the process of building ML models for (mis)information classification: we identify a series of algorithmic contingencies--key moments during model development that could lead to different future outcomes, uncertainty and harmful effects as these tools are deployed by social media platforms. We conclude by offering a tentative path toward reflexive and responsible development of ML tools for moderating misinformation and other harmful content online.

In the recent years, many software systems have adopted AI techniques, especially deep learning techniques. Due to their black-box nature, AI-based systems brought challenges to traceability, because AI system behaviors are based on models and data, whereas the requirements or policies are rules in the form of natural or programming language. To the best of our knowledge, there is a limited amount of studies on how AI and deep neural network-based systems behave against rule-based requirements/policies. This experience paper examines deep neural network behaviors against rule-based requirements described in natural language policies. In particular, we focus on a case study to check AI-based content moderation software against content moderation policies. First, using crowdsourcing, we collect natural language test cases which match each moderation policy, we name this dataset HateModerate; second, using the test cases in HateModerate, we test the failure rates of state-of-the-art hate speech detection software, and we find that these models have high failure rates for certain policies; finally, since manual labeling is costly, we further proposed an automated approach to augument HateModerate by finetuning OpenAI's large language models to automatically match new examples to policies. The dataset and code of this work can be found on our anonymous website: https://sites.google.com/view/content-moderation-project.

The rapid development of large language models (LLMs) has significantly improved the generation of fluent and convincing text, raising concerns about their misuse on social media platforms. We present a methodology using Twitter datasets to examine the generative capabilities of four LLMs: Llama 3, Mistral, Qwen2, and GPT4o. We evaluate 7B and 8B parameter base-instruction models of the three open-source LLMs and validate the impact of further fine-tuning and "uncensored" versions. Our findings show that "uncensored" models with additional in-domain fine-tuning dramatically reduce the effectiveness of automated detection methods. This study addresses a gap by exploring smaller open-source models and the effects of "uncensoring," providing insights into how fine-tuning and content moderation influence machine-generated text detection.

Offensive speech detection is a key component of content moderation. However, what is offensive can be highly subjective. This paper investigates how machine and human moderators disagree on what is offensive when it comes to real-world social web political discourse. We show that (1) there is extensive disagreement among the moderators (humans and machines); and (2) human and large-language-model classifiers are unable to predict how other human raters will respond, based on their political leanings. For (1), we conduct a noise audit at an unprecedented scale that combines both machine and human responses. For (2), we introduce a first-of-its-kind dataset of vicarious offense. Our noise audit reveals that moderation outcomes vary wildly across different machine moderators. Our experiments with human moderators suggest that political leanings combined with sensitive issues affect both first-person and vicarious offense. The dataset is available through https://github.com/Homan-Lab/voiced.

Wikipedia relies on an extensive review process to verify that the content of each individual page is unbiased and presents a neutral point of view. Less attention has been paid to possible biases in the hyperlink structure of Wikipedia, which has a significant influence on the user's exploration process when visiting more than one page. The evaluation of hyperlink bias is challenging because it depends on the global view rather than the text of individual pages. In this paper, we focus on the influence of the interconnect topology between articles describing complementary aspects of polarizing topics. We introduce a novel measure of exposure to diverse information to quantify users' exposure to different aspects of a topic throughout an entire surfing session, rather than just one click ahead. We apply this measure to six polarizing topics (e.g., gun control and gun right), and we identify cases in which the network topology significantly limits the exposure of users to diverse information on the topic, encouraging users to remain in a knowledge bubble. Our findings demonstrate the importance of evaluating Wikipedia's network structure in addition to the extensive review of individual articles.

Hate speech and abusive language are global phenomena that need socio-cultural background knowledge to be understood, identified, and moderated. However, in many regions of the Global South, there have been several documented occurrences of (1) absence of moderation and (2) censorship due to the reliance on keyword spotting out of context. Further, high-profile individuals have frequently been at the center of the moderation process, while large and targeted hate speech campaigns against minorities have been overlooked. These limitations are mainly due to the lack of high-quality data in the local languages and the failure to include local communities in the collection, annotation, and moderation processes. To address this issue, we present AfriHate: a multilingual collection of hate speech and abusive language datasets in 15 African languages. Each instance in AfriHate is annotated by native speakers familiar with the local culture. We report the challenges related to the construction of the datasets and present various classification baseline results with and without using LLMs. The datasets, individual annotations, and hate speech and offensive language lexicons are available on https://github.com/AfriHate/AfriHate

Online web communities often face bans for violating platform policies, encouraging their migration to alternative platforms. This migration, however, can result in increased toxicity and unforeseen consequences on the new platform. In recent years, researchers have collected data from many alternative platforms, indicating coordinated efforts leading to offline events, conspiracy movements, hate speech propagation, and harassment. Thus, it becomes crucial to characterize and understand these alternative platforms. To advance research in this direction, we collect and release a large-scale dataset from Scored -- an alternative Reddit platform that sheltered banned fringe communities, for example, c/TheDonald (a prominent right-wing community) and c/GreatAwakening (a conspiratorial community). Over four years, we collected approximately 57M posts from Scored, with at least 58 communities identified as migrating from Reddit and over 950 communities created since the platform's inception. Furthermore, we provide sentence embeddings of all posts in our dataset, generated through a state-of-the-art model, to further advance the field in characterizing the discussions within these communities. We aim to provide these resources to facilitate their investigations without the need for extensive data collection and processing efforts.

Two commonly-employed strategies to combat the rise of misinformation on social media are (i) fact-checking by professional organisations and (ii) community moderation by platform users. Policy changes by Twitter/X and, more recently, Meta, signal a shift away from partnerships with fact-checking organisations and towards an increased reliance on crowdsourced community notes. However, the extent and nature of dependencies between fact-checking and helpful community notes remain unclear. To address these questions, we use language models to annotate a large corpus of Twitter/X community notes with attributes such as topic, cited sources, and whether they refute claims tied to broader misinformation narratives. Our analysis reveals that community notes cite fact-checking sources up to five times more than previously reported. Fact-checking is especially crucial for notes on posts linked to broader narratives, which are twice as likely to reference fact-checking sources compared to other sources. In conclusion, our results show that successful community moderation heavily relies on professional fact-checking.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

This paper presents a comparative analysis of existing nudity classification techniques for classifying images based on the presence of nudity, with a focus on their application in content moderation. The evaluation focuses on CNN-based models, vision transformer, and popular open-source safety checkers from Stable Diffusion and Large-scale Artificial Intelligence Open Network (LAION). The study identifies the limitations of current evaluation datasets and highlights the need for more diverse and challenging datasets. The paper discusses the potential implications of these findings for developing more accurate and effective image classification systems on online platforms. Overall, the study emphasizes the importance of continually improving image classification models to ensure the safety and well-being of platform users. The project page, including the demonstrations and results is publicly available at https://github.com/fcakyon/content-moderation-deep-learning.

The role that YouTube and its behind-the-scenes recommendation algorithm plays in encouraging online radicalization has been suggested by both journalists and academics alike. This study directly quantifies these claims by examining the role that YouTube's algorithm plays in suggesting radicalized content. After categorizing nearly 800 political channels, we were able to differentiate between political schemas in order to analyze the algorithm traffic flows out and between each group. After conducting a detailed analysis of recommendations received by each channel type, we refute the popular radicalization claims. To the contrary, these data suggest that YouTube's recommendation algorithm actively discourages viewers from visiting radicalizing or extremist content. Instead, the algorithm is shown to favor mainstream media and cable news content over independent YouTube channels with slant towards left-leaning or politically neutral channels. Our study thus suggests that YouTube's recommendation algorithm fails to promote inflammatory or radicalized content, as previously claimed by several outlets.

Moderators and automated methods enforce bans on malicious users who engage in disruptive behavior. However, malicious users can easily create a new account to evade such bans. Previous research has focused on other forms of online deception, like the simultaneous operation of multiple accounts by the same entities (sockpuppetry), impersonation of other individuals, and studying the effects of de-platforming individuals and communities. Here we conduct the first data-driven study of ban evasion, i.e., the act of circumventing bans on an online platform, leading to temporally disjoint operation of accounts by the same user. We curate a novel dataset of 8,551 ban evasion pairs (parent, child) identified on Wikipedia and contrast their behavior with benign users and non-evading malicious users. We find that evasion child accounts demonstrate similarities with respect to their banned parent accounts on several behavioral axes - from similarity in usernames and edited pages to similarity in content added to the platform and its psycholinguistic attributes. We reveal key behavioral attributes of accounts that are likely to evade bans. Based on the insights from the analyses, we train logistic regression classifiers to detect and predict ban evasion at three different points in the ban evasion lifecycle. Results demonstrate the effectiveness of our methods in predicting future evaders (AUC = 0.78), early detection of ban evasion (AUC = 0.85), and matching child accounts with parent accounts (MRR = 0.97). Our work can aid moderators by reducing their workload and identifying evasion pairs faster and more efficiently than current manual and heuristic-based approaches. Dataset is available https://github.com/srijankr/ban_evasion{here}.

The prevalence and harms of online misinformation is a perennial concern for internet platforms, institutions and society at large. Over time, information shared online has become more media-heavy and misinformation has readily adapted to these new modalities. The rise of generative AI-based tools, which provide widely-accessible methods for synthesizing realistic audio, images, video and human-like text, have amplified these concerns. Despite intense interest on the part of the public and significant press coverage, quantitative information on the prevalence and modality of media-based misinformation remains scarce. Here, we present the results of a two-year study using human raters to annotate online media-based misinformation, mostly focusing on images, based on claims assessed in a large sample of publicly-accessible fact checks with the ClaimReview markup. We present an image typology, designed to capture aspects of the image and manipulation relevant to the image's role in the misinformation claim. We visualize the distribution of these types over time. We show the the rise of generative AI-based content in misinformation claims, and that it's commonality is a relatively recent phenomenon, occurring significantly after heavy press coverage. We also show "simple" methods dominated historically, particularly context manipulations, and continued to hold a majority as of the end of data collection in November 2023. The dataset, Annotated Misinformation, Media-Based (AMMeBa), is publicly-available, and we hope that these data will serve as both a means of evaluating mitigation methods in a realistic setting and as a first-of-its-kind census of the types and modalities of online misinformation.

Existing toxic detection models face significant limitations, such as lack of transparency, customization, and reproducibility. These challenges stem from the closed-source nature of their training data and the paucity of explanations for their evaluation mechanism. To address these issues, we propose a dataset creation mechanism that integrates voting and chain-of-thought processes, producing a high-quality open-source dataset for toxic content detection. Our methodology ensures diverse classification metrics for each sample and includes both classification scores and explanatory reasoning for the classifications. We utilize the dataset created through our proposed mechanism to train our model, which is then compared against existing widely-used detectors. Our approach not only enhances transparency and customizability but also facilitates better fine-tuning for specific use cases. This work contributes a robust framework for developing toxic content detection models, emphasizing openness and adaptability, thus paving the way for more effective and user-specific content moderation solutions.

With the rapid development of Large language models (LLMs), understanding the capabilities of LLMs in identifying unsafe content has become increasingly important. While previous works have introduced several benchmarks to evaluate the safety risk of LLMs, the community still has a limited understanding of current LLMs' capability to recognize illegal and unsafe content in Chinese contexts. In this work, we present a Chinese safety benchmark (ChineseSafe) to facilitate research on the content safety of large language models. To align with the regulations for Chinese Internet content moderation, our ChineseSafe contains 205,034 examples across 4 classes and 10 sub-classes of safety issues. For Chinese contexts, we add several special types of illegal content: political sensitivity, pornography, and variant/homophonic words. Moreover, we employ two methods to evaluate the legal risks of popular LLMs, including open-sourced models and APIs. The results reveal that many LLMs exhibit vulnerability to certain types of safety issues, leading to legal risks in China. Our work provides a guideline for developers and researchers to facilitate the safety of LLMs. Our results are also available at https://huggingface.co/spaces/SUSTech/ChineseSafe-Benchmark.

The ideal LLM content moderation system would be both structurally interpretable (so its decisions can be explained to users) and steerable (to reflect a community's values or align to safety standards). However, current systems fall short on both of these dimensions. To address this gap, we present SafetyAnalyst, a novel LLM safety moderation framework. Given a prompt, SafetyAnalyst creates a structured "harm-benefit tree," which identifies 1) the actions that could be taken if a compliant response were provided, 2) the harmful and beneficial effects of those actions (along with their likelihood, severity, and immediacy), and 3) the stakeholders that would be impacted by those effects. It then aggregates this structured representation into a harmfulness score based on a parameterized set of safety preferences, which can be transparently aligned to particular values. Using extensive harm-benefit features generated by SOTA LLMs on 19k prompts, we fine-tuned an open-weight LM to specialize in generating harm-benefit trees through symbolic knowledge distillation. On a comprehensive set of prompt safety benchmarks, we show that our system (average F1=0.75) outperforms existing LLM safety moderation systems (average F1<0.72) on prompt harmfulness classification, while offering the additional advantages of interpretability and steerability.

Warning: this paper contains content that may be offensive or upsetting Hate speech moderation on global platforms poses unique challenges due to the multimodal and multilingual nature of content, along with the varying cultural perceptions. How well do current vision-language models (VLMs) navigate these nuances? To investigate this, we create the first multimodal and multilingual parallel hate speech dataset, annotated by a multicultural set of annotators, called Multi3Hate. It contains 300 parallel meme samples across 5 languages: English, German, Spanish, Hindi, and Mandarin. We demonstrate that cultural background significantly affects multimodal hate speech annotation in our dataset. The average pairwise agreement among countries is just 74%, significantly lower than that of randomly selected annotator groups. Our qualitative analysis indicates that the lowest pairwise label agreement-only 67% between the USA and India-can be attributed to cultural factors. We then conduct experiments with 5 large VLMs in a zero-shot setting, finding that these models align more closely with annotations from the US than with those from other cultures, even when the memes and prompts are presented in the dominant language of the other culture. Code and dataset are available at https://github.com/MinhDucBui/Multi3Hate.

With information consumption via online video streaming becoming increasingly popular, misinformation video poses a new threat to the health of the online information ecosystem. Though previous studies have made much progress in detecting misinformation in text and image formats, video-based misinformation brings new and unique challenges to automatic detection systems: 1) high information heterogeneity brought by various modalities, 2) blurred distinction between misleading video manipulation and ubiquitous artistic video editing, and 3) new patterns of misinformation propagation due to the dominant role of recommendation systems on online video platforms. To facilitate research on this challenging task, we conduct this survey to present advances in misinformation video detection research. We first analyze and characterize the misinformation video from three levels including signals, semantics, and intents. Based on the characterization, we systematically review existing works for detection from features of various modalities to techniques for clue integration. We also introduce existing resources including representative datasets and widely used tools. Besides summarizing existing studies, we discuss related areas and outline open issues and future directions to encourage and guide more research on misinformation video detection. Our corresponding public repository is available at https://github.com/ICTMCG/Awesome-Misinfo-Video-Detection.

Large language models (LLMs) learn not only natural text generation abilities but also social biases against different demographic groups from real-world data. This poses a critical risk when deploying LLM-based applications. Existing research and resources are not readily applicable in South Korea due to the differences in language and culture, both of which significantly affect the biases and targeted demographic groups. This limitation requires localized social bias datasets to ensure the safe and effective deployment of LLMs. To this end, we present KO SB I, a new social bias dataset of 34k pairs of contexts and sentences in Korean covering 72 demographic groups in 15 categories. We find that through filtering-based moderation, social biases in generated content can be reduced by 16.47%p on average for HyperCLOVA (30B and 82B), and GPT-3.

Wikipedia can easily be justified as a behemoth, considering the sheer volume of content that is added or removed every minute to its several projects. This creates an immense scope, in the field of natural language processing towards developing automated tools for content moderation and review. In this paper we propose Self Attentive Revision Encoder (StRE) which leverages orthographic similarity of lexical units toward predicting the quality of new edits. In contrast to existing propositions which primarily employ features like page reputation, editor activity or rule based heuristics, we utilize the textual content of the edits which, we believe contains superior signatures of their quality. More specifically, we deploy deep encoders to generate representations of the edits from its text content, which we then leverage to infer quality. We further contribute a novel dataset containing 21M revisions across 32K Wikipedia pages and demonstrate that StRE outperforms existing methods by a significant margin at least 17% and at most 103%. Our pretrained model achieves such result after retraining on a set as small as 20% of the edits in a wikipage. This, to the best of our knowledge, is also the first attempt towards employing deep language models to the enormous domain of automated content moderation and review in Wikipedia.

As large language models (LLMs) become increasingly prevalent in a wide variety of applications, concerns about the safety of their outputs have become more significant. Most efforts at safety-tuning or moderation today take on a predominantly Western-centric view of safety, especially for toxic, hateful, or violent speech. In this paper, we describe LionGuard, a Singapore-contextualized moderation classifier that can serve as guardrails against unsafe LLM outputs. When assessed on Singlish data, LionGuard outperforms existing widely-used moderation APIs, which are not finetuned for the Singapore context, by 14% (binary) and up to 51% (multi-label). Our work highlights the benefits of localization for moderation classifiers and presents a practical and scalable approach for low-resource languages.

Motivated by ethical and legal concerns, the scientific community is actively developing methods to limit the misuse of Text-to-Image diffusion models for reproducing copyrighted, violent, explicit, or personal information in the generated images. Simultaneously, researchers put these newly developed safety measures to the test by assuming the role of an adversary to find vulnerabilities and backdoors in them. We use compositional property of diffusion models, which allows to leverage multiple prompts in a single image generation. This property allows us to combine other concepts, that should not have been affected by the inhibition, to reconstruct the vector, responsible for target concept generation, even though the direct computation of this vector is no longer accessible. We provide theoretical and empirical evidence why the proposed attacks are possible and discuss the implications of these findings for safe model deployment. We argue that it is essential to consider all possible approaches to image generation with diffusion models that can be employed by an adversary. Our work opens up the discussion about the implications of concept arithmetics and compositional inference for safety mechanisms in diffusion models. Content Advisory: This paper contains discussions and model-generated content that may be considered offensive. Reader discretion is advised. Project page: https://cs-people.bu.edu/vpetsiuk/arc

Given the growing influx of misinformation across news and social media, there is a critical need for systems that can provide effective real-time verification of news claims. Large language or multimodal model based verification has been proposed to scale up online policing mechanisms for mitigating spread of false and harmful content. While these can potentially reduce burden on human fact-checkers, such efforts may be hampered by foundation model training data becoming outdated. In this work, we test the limits of improving foundation model performance without continual updating through an initial study of knowledge transfer using either existing intra- and inter- domain benchmarks or explanations generated from large language models (LLMs). We evaluate on 12 public benchmarks for fact-checking and misinformation detection as well as two other tasks relevant to content moderation -- toxicity and stance detection. Our results on two recent multi-modal fact-checking benchmarks, Mocheg and Fakeddit, indicate that knowledge transfer strategies can improve Fakeddit performance over the state-of-the-art by up to 1.7% and Mocheg performance by up to 2.9%.

To address the risks of encountering inappropriate or harmful content, researchers managed to incorporate several harmful contents datasets with machine learning methods to detect harmful concepts. However, existing harmful datasets are curated by the presence of a narrow range of harmful objects, and only cover real harmful content sources. This hinders the generalizability of methods based on such datasets, potentially leading to misjudgments. Therefore, we propose a comprehensive harmful dataset, Visual Harmful Dataset 11K (VHD11K), consisting of 10,000 images and 1,000 videos, crawled from the Internet and generated by 4 generative models, across a total of 10 harmful categories covering a full spectrum of harmful concepts with nontrivial definition. We also propose a novel annotation framework by formulating the annotation process as a multi-agent Visual Question Answering (VQA) task, having 3 different VLMs "debate" about whether the given image/video is harmful, and incorporating the in-context learning strategy in the debating process. Therefore, we can ensure that the VLMs consider the context of the given image/video and both sides of the arguments thoroughly before making decisions, further reducing the likelihood of misjudgments in edge cases. Evaluation and experimental results demonstrate that (1) the great alignment between the annotation from our novel annotation framework and those from human, ensuring the reliability of VHD11K; (2) our full-spectrum harmful dataset successfully identifies the inability of existing harmful content detection methods to detect extensive harmful contents and improves the performance of existing harmfulness recognition methods; (3) VHD11K outperforms the baseline dataset, SMID, as evidenced by the superior improvement in harmfulness recognition methods. The complete dataset and code can be found at https://github.com/nctu-eva-lab/VHD11K.

The complexity and diversity of today's media landscape provides many challenges for researchers studying news producers. These producers use many different strategies to get their message believed by readers through the writing styles they employ, by repetition across different media sources with or without attribution, as well as other mechanisms that are yet to be studied deeply. To better facilitate systematic studies in this area, we present a large political news data set, containing over 136K news articles, from 92 news sources, collected over 7 months of 2017. These news sources are carefully chosen to include well-established and mainstream sources, maliciously fake sources, satire sources, and hyper-partisan political blogs. In addition to each article we compute 130 content-based and social media engagement features drawn from a wide range of literature on political bias, persuasion, and misinformation. With the release of the data set, we also provide the source code for feature computation. In this paper, we discuss the first release of the data set and demonstrate 4 use cases of the data and features: news characterization, engagement characterization, news attribution and content copying, and discovering news narratives.

This paper presents a dataset with over 3.3M threads and 134.5M posts from the Politically Incorrect board (/pol/) of the imageboard forum 4chan, posted over a period of almost 3.5 years (June 2016-November 2019). To the best of our knowledge, this represents the largest publicly available 4chan dataset, providing the community with an archive of posts that have been permanently deleted from 4chan and are otherwise inaccessible. We augment the data with a set of additional labels, including toxicity scores and the named entities mentioned in each post. We also present a statistical analysis of the dataset, providing an overview of what researchers interested in using it can expect, as well as a simple content analysis, shedding light on the most prominent discussion topics, the most popular entities mentioned, and the toxicity level of each post. Overall, we are confident that our work will motivate and assist researchers in studying and understanding 4chan, as well as its role on the greater Web. For instance, we hope this dataset may be used for cross-platform studies of social media, as well as being useful for other types of research like natural language processing. Finally, our dataset can assist qualitative work focusing on in-depth case studies of specific narratives, events, or social theories.

To address the global issue of hateful content proliferating in online platforms, hate speech detection (HSD) models are typically developed on datasets collected in the United States, thereby failing to generalize to English dialects from the Majority World. Furthermore, HSD models are often evaluated on curated samples, raising concerns about overestimating model performance in real-world settings. In this work, we introduce NaijaHate, the first dataset annotated for HSD which contains a representative sample of Nigerian tweets. We demonstrate that HSD evaluated on biased datasets traditionally used in the literature largely overestimates real-world performance on representative data. We also propose NaijaXLM-T, a pretrained model tailored to the Nigerian Twitter context, and establish the key role played by domain-adaptive pretraining and finetuning in maximizing HSD performance. Finally, we show that in this context, a human-in-the-loop approach to content moderation where humans review 1% of Nigerian tweets flagged as hateful would enable to moderate 60% of all hateful content. Taken together, these results pave the way towards robust HSD systems and a better protection of social media users from hateful content in low-resource settings.

This paper presents Tiny-toxic-detector, a compact transformer-based model designed for toxic content detection. Despite having only 2.1 million parameters, Tiny-toxic-detector achieves competitive performance on benchmark datasets, with 90.97% accuracy on ToxiGen and 86.98% accuracy on the Jigsaw dataset, rivaling models over 50 times its size. This efficiency enables deployment in resource-constrained environments, addressing the need for effective content moderation tools that balance performance with computational efficiency. The model architecture features 4 transformer encoder layers, each with 2 attention heads, an embedding dimension of 64, and a feedforward dimension of 128. Trained on both public and private datasets, Tiny-toxic-detector demonstrates the potential of efficient, task-specific models for addressing online toxicity. The paper covers the model architecture, training process, performance benchmarks, and limitations, underscoring its suitability for applications such as social media monitoring and content moderation. By achieving results comparable to much larger models while significantly reducing computational demands, Tiny-toxic-detector represents progress toward more sustainable and scalable AI-driven content moderation solutions.

In recent years, the widespread use of social media has led to an increase in the generation of toxic and offensive content on online platforms. In response, social media platforms have worked on developing automatic detection methods and employing human moderators to cope with this deluge of offensive content. While various state-of-the-art statistical models have been applied to detect toxic posts, there are only a few studies that focus on detecting the words or expressions that make a post offensive. This motivates the organization of the SemEval-2021 Task 5: Toxic Spans Detection competition, which has provided participants with a dataset containing toxic spans annotation in English posts. In this paper, we present the WLV-RIT entry for the SemEval-2021 Task 5. Our best performing neural transformer model achieves an 0.68 F1-Score. Furthermore, we develop an open-source framework for multilingual detection of offensive spans, i.e., MUDES, based on neural transformers that detect toxic spans in texts.

The primary goal in recommendation is to suggest relevant content to users, but optimizing for accuracy often results in recommendations that lack diversity. To remedy this, conventional approaches such as re-ranking improve diversity by presenting more diverse items. Here we argue that to promote inherent and prolonged diversity, the system must encourage its creation. Towards this, we harness the performative nature of recommendation, and show how learning can incentivize strategic content creators to create diverse content. Our approach relies on a novel form of regularization that anticipates strategic changes to content, and penalizes for content homogeneity. We provide analytic and empirical results that demonstrate when and how diversity can be incentivized, and experimentally demonstrate the utility of our approach on synthetic and semi-synthetic data.

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

Online hate speech is a recent problem in our society that is rising at a steady pace by leveraging the vulnerabilities of the corresponding regimes that characterise most social media platforms. This phenomenon is primarily fostered by offensive comments, either during user interaction or in the form of a posted multimedia context. Nowadays, giant corporations own platforms where millions of users log in every day, and protection from exposure to similar phenomena appears to be necessary in order to comply with the corresponding legislation and maintain a high level of service quality. A robust and reliable system for detecting and preventing the uploading of relevant content will have a significant impact on our digitally interconnected society. Several aspects of our daily lives are undeniably linked to our social profiles, making us vulnerable to abusive behaviours. As a result, the lack of accurate hate speech detection mechanisms would severely degrade the overall user experience, although its erroneous operation would pose many ethical concerns. In this paper, we present 'ETHOS', a textual dataset with two variants: binary and multi-label, based on YouTube and Reddit comments validated using the Figure-Eight crowdsourcing platform. Furthermore, we present the annotation protocol used to create this dataset: an active sampling procedure for balancing our data in relation to the various aspects defined. Our key assumption is that, even gaining a small amount of labelled data from such a time-consuming process, we can guarantee hate speech occurrences in the examined material.

Researchers in the political and social sciences often rely on classification models to analyze trends in information consumption by examining browsing histories of millions of webpages. Automated scalable methods are necessary due to the impracticality of manual labeling. In this paper, we model the detection of topic-related content as a binary classification task and compare the accuracy of fine-tuned pre-trained encoder models against in-context learning strategies. Using only a few hundred annotated data points per topic, we detect content related to three German policies in a database of scraped webpages. We compare multilingual and monolingual models, as well as zero and few-shot approaches, and investigate the impact of negative sampling strategies and the combination of URL & content-based features. Our results show that a small sample of annotated data is sufficient to train an effective classifier. Fine-tuning encoder-based models yields better results than in-context learning. Classifiers using both URL & content-based features perform best, while using URLs alone provides adequate results when content is unavailable.

Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)

One concern with the rise of large language models lies with their potential for significant harm, particularly from pretraining on biased, obscene, copyrighted, and private information. Emerging ethical approaches have attempted to filter pretraining material, but such approaches have been ad hoc and failed to take context into account. We offer an approach to filtering grounded in law, which has directly addressed the tradeoffs in filtering material. First, we gather and make available the Pile of Law, a 256GB (and growing) dataset of open-source English-language legal and administrative data, covering court opinions, contracts, administrative rules, and legislative records. Pretraining on the Pile of Law may help with legal tasks that have the promise to improve access to justice. Second, we distill the legal norms that governments have developed to constrain the inclusion of toxic or private content into actionable lessons for researchers and discuss how our dataset reflects these norms. Third, we show how the Pile of Law offers researchers the opportunity to learn such filtering rules directly from the data, providing an exciting new research direction in model-based processing.

Leveraging users' long engagement histories is essential for personalized content recommendations. The success of pretrained language models (PLMs) in NLP has led to their use in encoding user histories and candidate items, framing content recommendations as textual semantic matching tasks. However, existing works still struggle with processing very long user historical text and insufficient user-item interaction. In this paper, we introduce a content-based recommendation framework, SPAR, which effectively tackles the challenges of holistic user interest extraction from the long user engagement history. It achieves so by leveraging PLM, poly-attention layers and attention sparsity mechanisms to encode user's history in a session-based manner. The user and item side features are sufficiently fused for engagement prediction while maintaining standalone representations for both sides, which is efficient for practical model deployment. Moreover, we enhance user profiling by exploiting large language model (LLM) to extract global interests from user engagement history. Extensive experiments on two benchmark datasets demonstrate that our framework outperforms existing state-of-the-art (SoTA) methods.

We present ShieldGemma, a comprehensive suite of LLM-based safety content moderation models built upon Gemma2. These models provide robust, state-of-the-art predictions of safety risks across key harm types (sexually explicit, dangerous content, harassment, hate speech) in both user input and LLM-generated output. By evaluating on both public and internal benchmarks, we demonstrate superior performance compared to existing models, such as Llama Guard (+10.8\% AU-PRC on public benchmarks) and WildCard (+4.3\%). Additionally, we present a novel LLM-based data curation pipeline, adaptable to a variety of safety-related tasks and beyond. We have shown strong generalization performance for model trained mainly on synthetic data. By releasing ShieldGemma, we provide a valuable resource to the research community, advancing LLM safety and enabling the creation of more effective content moderation solutions for developers.

In recent years, hate speech has gained great relevance in social networks and other virtual media because of its intensity and its relationship with violent acts against members of protected groups. Due to the great amount of content generated by users, great effort has been made in the research and development of automatic tools to aid the analysis and moderation of this speech, at least in its most threatening forms. One of the limitations of current approaches to automatic hate speech detection is the lack of context. Most studies and resources are performed on data without context; that is, isolated messages without any type of conversational context or the topic being discussed. This restricts the available information to define if a post on a social network is hateful or not. In this work, we provide a novel corpus for contextualized hate speech detection based on user responses to news posts from media outlets on Twitter. This corpus was collected in the Rioplatense dialectal variety of Spanish and focuses on hate speech associated with the COVID-19 pandemic. Classification experiments using state-of-the-art techniques show evidence that adding contextual information improves hate speech detection performance for two proposed tasks (binary and multi-label prediction). We make our code, models, and corpus available for further research.

User-generated content (UGC) communities, especially those featuring multimodal content, improve user experiences by integrating visual and textual information into results (or items). The challenge of improving user experiences in complex systems with search and recommendation (S\&R) services has drawn significant attention from both academia and industry these years. However, the lack of high-quality datasets has limited the research progress on multimodal S\&R. To address the growing need for developing better S\&R services, we present a novel multimodal information retrieval dataset in this paper, namely Qilin. The dataset is collected from Xiaohongshu, a popular social platform with over 300 million monthly active users and an average search penetration rate of over 70\%. In contrast to existing datasets, Qilin offers a comprehensive collection of user sessions with heterogeneous results like image-text notes, video notes, commercial notes, and direct answers, facilitating the development of advanced multimodal neural retrieval models across diverse task settings. To better model user satisfaction and support the analysis of heterogeneous user behaviors, we also collect extensive APP-level contextual signals and genuine user feedback. Notably, Qilin contains user-favored answers and their referred results for search requests triggering the Deep Query Answering (DQA) module. This allows not only the training \& evaluation of a Retrieval-augmented Generation (RAG) pipeline, but also the exploration of how such a module would affect users' search behavior. Through comprehensive analysis and experiments, we provide interesting findings and insights for further improving S\&R systems. We hope that Qilin will significantly contribute to the advancement of multimodal content platforms with S\&R services in the future.

This study investigates how fake news uses a thumbnail for a news article with a focus on whether a news article's thumbnail represents the news content correctly. A news article shared with an irrelevant thumbnail can mislead readers into having a wrong impression of the issue, especially in social media environments where users are less likely to click the link and consume the entire content. We propose to capture the degree of semantic incongruity in the multimodal relation by using the pretrained CLIP representation. From a source-level analysis, we found that fake news employs a more incongruous image to the main content than general news. Going further, we attempted to detect news articles with image-text incongruity. Evaluation experiments suggest that CLIP-based methods can successfully detect news articles in which the thumbnail is semantically irrelevant to news text. This study contributes to the research by providing a novel view on tackling online fake news and misinformation. Code and datasets are available at https://github.com/ssu-humane/fake-news-thumbnail.

The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.

Studying how people interact with large language models (LLMs) in real-world scenarios is increasingly important due to their widespread use in various applications. In this paper, we introduce LMSYS-Chat-1M, a large-scale dataset containing one million real-world conversations with 25 state-of-the-art LLMs. This dataset is collected from 210K unique IP addresses in the wild on our Vicuna demo and Chatbot Arena website. We offer an overview of the dataset's content, including its curation process, basic statistics, and topic distribution, highlighting its diversity, originality, and scale. We demonstrate its versatility through four use cases: developing content moderation models that perform similarly to GPT-4, building a safety benchmark, training instruction-following models that perform similarly to Vicuna, and creating challenging benchmark questions. We believe that this dataset will serve as a valuable resource for understanding and advancing LLM capabilities. The dataset is publicly available at https://huggingface.co/datasets/lmsys/lmsys-chat-1m.

This publication describes the motivation and generation of Q_{bias}, a large dataset of Google and Bing search queries, a scraping tool and dataset for biased news articles, as well as language models for the investigation of bias in online search. Web search engines are a major factor and trusted source in information search, especially in the political domain. However, biased information can influence opinion formation and lead to biased opinions. To interact with search engines, users formulate search queries and interact with search query suggestions provided by the search engines. A lack of datasets on search queries inhibits research on the subject. We use Q_{bias} to evaluate different approaches to fine-tuning transformer-based language models with the goal of producing models capable of biasing text with left and right political stance. Additionally to this work we provided datasets and language models for biasing texts that allow further research on bias in online information search.

This paper has been accepted in the NeurIPS 2024 D & B Track. Harmful memes have proliferated on the Chinese Internet, while research on detecting Chinese harmful memes significantly lags behind due to the absence of reliable datasets and effective detectors. To this end, we focus on the comprehensive detection of Chinese harmful memes. We construct ToxiCN MM, the first Chinese harmful meme dataset, which consists of 12,000 samples with fine-grained annotations for various meme types. Additionally, we propose a baseline detector, Multimodal Knowledge Enhancement (MKE), incorporating contextual information of meme content generated by the LLM to enhance the understanding of Chinese memes. During the evaluation phase, we conduct extensive quantitative experiments and qualitative analyses on multiple baselines, including LLMs and our MKE. The experimental results indicate that detecting Chinese harmful memes is challenging for existing models while demonstrating the effectiveness of MKE. The resources for this paper are available at https://github.com/DUT-lujunyu/ToxiCN_MM.

As AI systems enter into a growing number of societal domains, these systems increasingly shape and are shaped by user preferences, opinions, and behaviors. However, the design of AI systems rarely accounts for how AI and users shape one another. In this position paper, we argue for the development of formal interaction models which mathematically specify how AI and users shape one another. Formal interaction models can be leveraged to (1) specify interactions for implementation, (2) monitor interactions through empirical analysis, (3) anticipate societal impacts via counterfactual analysis, and (4) control societal impacts via interventions. The design space of formal interaction models is vast, and model design requires careful consideration of factors such as style, granularity, mathematical complexity, and measurability. Using content recommender systems as a case study, we critically examine the nascent literature of formal interaction models with respect to these use-cases and design axes. More broadly, we call for the community to leverage formal interaction models when designing, evaluating, or auditing any AI system which interacts with users.

Traditional social media platforms, once envisioned as digital town squares, face growing criticism over corporate control, content moderation, and privacy concerns. Events such as Twitter's acquisition(now X) and major policy changes have driven users toward alternative platforms like Mastodon and Threads. However, this diversification has led to user dispersion and fragmented discussions across isolated social media platforms. To address these issues, federation protocols like ActivityPub have been adopted, with Mastodon leading efforts to build decentralized yet interconnected networks. In March 2024, Threads joined this federation by introducing its Fediverse Sharing service, which enables interactions such as posts, replies, and likes between Threads and Mastodon users as if on a unified platform. Building on this development, we introduce FediverseSharing, the first dataset capturing interactions between 20,000+ Threads users and 20,000+ Mastodon users over a ten-month period. This dataset serves as a foundation for studying cross-platform interactions and the impact of federation as previously two separate platforms integrate.

Software projects thrive on the involvement and contributions of individuals from different backgrounds. However, toxic language and negative interactions can hinder the participation and retention of contributors and alienate newcomers. Proactive moderation strategies aim to prevent toxicity from occurring by addressing conversations that have derailed from their intended purpose. This study aims to understand and predict conversational derailment leading to toxicity on GitHub. To facilitate this research, we curate a novel dataset comprising 202 toxic conversations from GitHub with annotated derailment points, along with 696 non-toxic conversations as a baseline. Based on this dataset, we identify unique characteristics of toxic conversations and derailment points, including linguistic markers such as second-person pronouns, negation terms, and tones of Bitter Frustration and Impatience, as well as patterns in conversational dynamics between project contributors and external participants. Leveraging these empirical observations, we propose a proactive moderation approach to automatically detect and address potentially harmful conversations before escalation. By utilizing modern LLMs, we develop a conversation trajectory summary technique that captures the evolution of discussions and identifies early signs of derailment. Our experiments demonstrate that LLM prompts tailored to provide summaries of GitHub conversations achieve 69% F1-Score in predicting conversational derailment, strongly improving over a set of baseline approaches.

In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past scientific work focused on studying these forms in popular media, such as Facebook and Twitter. Building on such work, we present an 8-month study of the various forms of abusive behavior on Twitter, in a holistic fashion. Departing from past work, we examine a wide variety of labeling schemes, which cover different forms of abusive behavior, at the same time. We propose an incremental and iterative methodology, that utilizes the power of crowdsourcing to annotate a large scale collection of tweets with a set of abuse-related labels. In fact, by applying our methodology including statistical analysis for label merging or elimination, we identify a reduced but robust set of labels. Finally, we offer a first overview and findings of our collected and annotated dataset of 100 thousand tweets, which we make publicly available for further scientific exploration.

State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation.

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

The creation, dissemination, and consumption of disinformation and fabricated content on social media is a growing concern, especially with the ease of access to such sources, and the lack of awareness of the existence of such false information. In this paper, we present an overview of the techniques explored to date for the combating of disinformation with various forms. We introduce different forms of disinformation, discuss factors related to the spread of disinformation, elaborate on the inherent challenges in detecting disinformation, and show some approaches to mitigating disinformation via education, research, and collaboration. Looking ahead, we present some promising future research directions on disinformation.

We present the Verifee Dataset: a novel dataset of news articles with fine-grained trustworthiness annotations. We develop a detailed methodology that assesses the texts based on their parameters encompassing editorial transparency, journalist conventions, and objective reporting while penalizing manipulative techniques. We bring aboard a diverse set of researchers from social, media, and computer sciences to overcome barriers and limited framing of this interdisciplinary problem. We collect over 10,000 unique articles from almost 60 Czech online news sources. These are categorized into one of the 4 classes across the credibility spectrum we propose, raging from entirely trustworthy articles all the way to the manipulative ones. We produce detailed statistics and study trends emerging throughout the set. Lastly, we fine-tune multiple popular sequence-to-sequence language models using our dataset on the trustworthiness classification task and report the best testing F-1 score of 0.52. We open-source the dataset, annotation methodology, and annotators' instructions in full length at https://verifee.ai/research to enable easy build-up work. We believe similar methods can help prevent disinformation and educate in the realm of media literacy.

The ever-growing textual records of contemporary social issues, often discussed online with moral rhetoric, present both an opportunity and a challenge for studying how moral concerns are debated in real life. Moral foundations theory is a taxonomy of intuitions widely used in data-driven analyses of online content, but current computational tools to detect moral foundations suffer from the incompleteness and fragility of their lexicons and from poor generalization across data domains. In this paper, we fine-tune a large language model to measure moral foundations in text based on datasets covering news media and long- and short-form online discussions. The resulting model, called Mformer, outperforms existing approaches on the same domains by 4--12% in AUC and further generalizes well to four commonly used moral text datasets, improving by up to 17% in AUC. We present case studies using Mformer to analyze everyday moral dilemmas on Reddit and controversies on Twitter, showing that moral foundations can meaningfully describe people's stance on social issues and such variations are topic-dependent. Pre-trained model and datasets are released publicly. We posit that Mformer will help the research community quantify moral dimensions for a range of tasks and data domains, and eventually contribute to the understanding of moral situations faced by humans and machines.

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

Today, most newsreaders read the online version of news articles rather than traditional paper-based newspapers. Also, news media publishers rely heavily on the income generated from subscriptions and website visits made by newsreaders. Thus, online user engagement is a very important issue for online newspapers. Much effort has been spent on writing interesting headlines to catch the attention of online users. On the other hand, headlines should not be misleading (e.g., clickbaits); otherwise, readers would be disappointed when reading the content. In this paper, we propose four indicators to determine the quality of published news headlines based on their click count and dwell time, which are obtained by website log analysis. Then, we use soft target distribution of the calculated quality indicators to train our proposed deep learning model which can predict the quality of unpublished news headlines. The proposed model not only processes the latent features of both headline and body of the article to predict its headline quality but also considers the semantic relation between headline and body as well. To evaluate our model, we use a real dataset from a major Canadian newspaper. Results show our proposed model outperforms other state-of-the-art NLP models.

Video generation models (VGMs) have demonstrated the capability to synthesize high-quality output. It is important to understand their potential to produce unsafe content, such as violent or terrifying videos. In this work, we provide a comprehensive understanding of unsafe video generation. First, to confirm the possibility that these models could indeed generate unsafe videos, we choose unsafe content generation prompts collected from 4chan and Lexica, and three open-source SOTA VGMs to generate unsafe videos. After filtering out duplicates and poorly generated content, we created an initial set of 2112 unsafe videos from an original pool of 5607 videos. Through clustering and thematic coding analysis of these generated videos, we identify 5 unsafe video categories: Distorted/Weird, Terrifying, Pornographic, Violent/Bloody, and Political. With IRB approval, we then recruit online participants to help label the generated videos. Based on the annotations submitted by 403 participants, we identified 937 unsafe videos from the initial video set. With the labeled information and the corresponding prompts, we created the first dataset of unsafe videos generated by VGMs. We then study possible defense mechanisms to prevent the generation of unsafe videos. Existing defense methods in image generation focus on filtering either input prompt or output results. We propose a new approach called Latent Variable Defense (LVD), which works within the model's internal sampling process. LVD can achieve 0.90 defense accuracy while reducing time and computing resources by 10x when sampling a large number of unsafe prompts.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

The problem of community-level information pathway prediction (CLIPP) aims at predicting the transmission trajectory of content across online communities. A successful solution to CLIPP holds significance as it facilitates the distribution of valuable information to a larger audience and prevents the proliferation of misinformation. Notably, solving CLIPP is non-trivial as inter-community relationships and influence are unknown, information spread is multi-modal, and new content and new communities appear over time. In this work, we address CLIPP by collecting large-scale, multi-modal datasets to examine the diffusion of online YouTube videos on Reddit. We analyze these datasets to construct community influence graphs (CIGs) and develop a novel dynamic graph framework, INPAC (Information Pathway Across Online Communities), which incorporates CIGs to capture the temporal variability and multi-modal nature of video propagation across communities. Experimental results in both warm-start and cold-start scenarios show that INPAC outperforms seven baselines in CLIPP.

Music recommender systems (MRS) have experienced a boom in recent years, thanks to the emergence and success of online streaming services, which nowadays make available almost all music in the world at the user's fingertip. While today's MRS considerably help users to find interesting music in these huge catalogs, MRS research is still facing substantial challenges. In particular when it comes to build, incorporate, and evaluate recommendation strategies that integrate information beyond simple user--item interactions or content-based descriptors, but dig deep into the very essence of listener needs, preferences, and intentions, MRS research becomes a big endeavor and related publications quite sparse. The purpose of this trends and survey article is twofold. We first identify and shed light on what we believe are the most pressing challenges MRS research is facing, from both academic and industry perspectives. We review the state of the art towards solving these challenges and discuss its limitations. Second, we detail possible future directions and visions we contemplate for the further evolution of the field. The article should therefore serve two purposes: giving the interested reader an overview of current challenges in MRS research and providing guidance for young researchers by identifying interesting, yet under-researched, directions in the field.

User-generated contents (UGCs) on online platforms allow marketing researchers to understand consumer preferences for products and services. With the advance of large language models (LLMs), some studies utilized the models for annotation and sentiment analysis. However, the relationship between the accuracy and the hyper-parameters of LLMs is yet to be thoroughly examined. In addition, the issues of variability and reproducibility of results from each trial of LLMs have rarely been considered in existing literature. Since actual human annotation uses majority voting to resolve disagreements among annotators, this study introduces a majority voting mechanism to a sentiment analysis model using local LLMs. By a series of three analyses of online reviews on restaurant evaluations, we demonstrate that majority voting with multiple attempts using a medium-sized model produces more robust results than using a large model with a single attempt. Furthermore, we conducted further analysis to investigate the effect of each aspect on the overall evaluation.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

As offensive content has become pervasive in social media, there has been much research in identifying potentially offensive messages. However, previous work on this topic did not consider the problem as a whole, but rather focused on detecting very specific types of offensive content, e.g., hate speech, cyberbulling, or cyber-aggression. In contrast, here we target several different kinds of offensive content. In particular, we model the task hierarchically, identifying the type and the target of offensive messages in social media. For this purpose, we complied the Offensive Language Identification Dataset (OLID), a new dataset with tweets annotated for offensive content using a fine-grained three-layer annotation scheme, which we make publicly available. We discuss the main similarities and differences between OLID and pre-existing datasets for hate speech identification, aggression detection, and similar tasks. We further experiment with and we compare the performance of different machine learning models on OLID.

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

The Internet facilitates large-scale collaborative projects and the emergence of Web 2.0 platforms, where producers and consumers of content unify, has drastically changed the information market. On the one hand, the promise of the "wisdom of the crowd" has inspired successful projects such as Wikipedia, which has become the primary source of crowd-based information in many languages. On the other hand, the decentralized and often un-monitored environment of such projects may make them susceptible to low quality content. In this work, we focus on Urban Dictionary, a crowd-sourced online dictionary. We combine computational methods with qualitative annotation and shed light on the overall features of Urban Dictionary in terms of growth, coverage and types of content. We measure a high presence of opinion-focused entries, as opposed to the meaning-focused entries that we expect from traditional dictionaries. Furthermore, Urban Dictionary covers many informal, unfamiliar words as well as proper nouns. Urban Dictionary also contains offensive content, but highly offensive content tends to receive lower scores through the dictionary's voting system. The low threshold to include new material in Urban Dictionary enables quick recording of new words and new meanings, but the resulting heterogeneous content can pose challenges in using Urban Dictionary as a source to study language innovation.

Social media has become a valuable resource for the study of suicidal ideation and the assessment of suicide risk. Among social media platforms, Reddit has emerged as the most promising one due to its anonymity and its focus on topic-based communities (subreddits) that can be indicative of someone's state of mind or interest regarding mental health disorders such as r/SuicideWatch, r/Anxiety, r/depression. A challenge for previous work on suicide risk assessment has been the small amount of labeled data. We propose an empirical investigation into several classes of weakly-supervised approaches, and show that using pseudo-labeling based on related issues around mental health (e.g., anxiety, depression) helps improve model performance for suicide risk assessment.

The rapid development of large language models (LLMs), like ChatGPT, has resulted in the widespread presence of LLM-generated content on social media platforms, raising concerns about misinformation, data biases, and privacy violations, which can undermine trust in online discourse. While detecting LLM-generated content is crucial for mitigating these risks, current methods often focus on binary classification, failing to address the complexities of real-world scenarios like human-LLM collaboration. To move beyond binary classification and address these challenges, we propose a new paradigm for detecting LLM-generated content. This approach introduces two novel tasks: LLM Role Recognition (LLM-RR), a multi-class classification task that identifies specific roles of LLM in content generation, and LLM Influence Measurement (LLM-IM), a regression task that quantifies the extent of LLM involvement in content creation. To support these tasks, we propose LLMDetect, a benchmark designed to evaluate detectors' performance on these new tasks. LLMDetect includes the Hybrid News Detection Corpus (HNDC) for training detectors, as well as DetectEval, a comprehensive evaluation suite that considers five distinct cross-context variations and two multi-intensity variations within the same LLM role. This allows for a thorough assessment of detectors' generalization and robustness across diverse contexts. Our empirical validation of 10 baseline detection methods demonstrates that fine-tuned PLM-based models consistently outperform others on both tasks, while advanced LLMs face challenges in accurately detecting their own generated content. Our experimental results and analysis offer insights for developing more effective detection models for LLM-generated content. This research enhances the understanding of LLM-generated content and establishes a foundation for more nuanced detection methodologies.

Recent research demonstrates that the nascent fine-tuning-as-a-service business model exposes serious safety concerns -- fine-tuning over a few harmful data uploaded by the users can compromise the safety alignment of the model. The attack, known as harmful fine-tuning, has raised a broad research interest among the community. However, as the attack is still new, we observe from our miserable submission experience that there are general misunderstandings within the research community. We in this paper aim to clear some common concerns for the attack setting, and formally establish the research problem. Specifically, we first present the threat model of the problem, and introduce the harmful fine-tuning attack and its variants. Then we systematically survey the existing literature on attacks/defenses/mechanical analysis of the problem. Finally, we outline future research directions that might contribute to the development of the field. Additionally, we present a list of questions of interest, which might be useful to refer to when reviewers in the peer review process question the realism of the experiment/attack/defense setting. A curated list of relevant papers is maintained and made accessible at: https://github.com/git-disl/awesome_LLM-harmful-fine-tuning-papers.

Optimizing user engagement is a key goal for modern recommendation systems, but blindly pushing users towards increased consumption risks burn-out, churn, or even addictive habits. To promote digital well-being, most platforms now offer a service that periodically prompts users to take breaks. These, however, must be set up manually, and so may be suboptimal for both users and the system. In this paper, we study the role of breaks in recommendation, and propose a framework for learning optimal breaking policies that promote and sustain long-term engagement. Based on the notion that recommendation dynamics are susceptible to both positive and negative feedback, we cast recommendation as a Lotka-Volterra dynamical system, where breaking reduces to a problem of optimal control. We then give an efficient learning algorithm, provide theoretical guarantees, and empirically demonstrate the utility of our approach on semi-synthetic data.

Despite being an integral tool for finding health-related information online, YouTube has faced criticism for disseminating COVID-19 misinformation globally to its users. Yet, prior audit studies have predominantly investigated YouTube within the Global North contexts, often overlooking the Global South. To address this gap, we conducted a comprehensive 10-day geolocation-based audit on YouTube to compare the prevalence of COVID-19 misinformation in search results between the United States (US) and South Africa (SA), the countries heavily affected by the pandemic in the Global North and the Global South, respectively. For each country, we selected 3 geolocations and placed sock-puppets, or bots emulating "real" users, that collected search results for 48 search queries sorted by 4 search filters for 10 days, yielding a dataset of 915K results. We found that 31.55% of the top-10 search results contained COVID-19 misinformation. Among the top-10 search results, bots in SA faced significantly more misinformative search results than their US counterparts. Overall, our study highlights the contrasting algorithmic behaviors of YouTube search between two countries, underscoring the need for the platform to regulate algorithmic behavior consistently across different regions of the Globe.

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of generative engines (GEs), can generate accurate and personalized responses, rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs. While this shift significantly improves user utility and generative search engine traffic, it poses a huge challenge for the third stakeholder - website and content creators. Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in GE responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation by introducing GEO-bench, a large-scale benchmark of diverse user queries across multiple domains, along with relevant web sources to answer these queries. Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40\% in GE responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific optimization methods. Our work opens a new frontier in information discovery systems, with profound implications for both developers of GEs and content creators.

As political attitudes have diverged ideologically in the United States, political speech has diverged lingusitically. The ever-widening polarization between the US political parties is accelerated by an erosion of mutual understanding between them. We aim to make these communities more comprehensible to each other with a framework that probes community-specific responses to the same survey questions using community language models CommunityLM. In our framework we identify committed partisan members for each community on Twitter and fine-tune LMs on the tweets authored by them. We then assess the worldviews of the two groups using prompt-based probing of their corresponding LMs, with prompts that elicit opinions about public figures and groups surveyed by the American National Election Studies (ANES) 2020 Exploratory Testing Survey. We compare the responses generated by the LMs to the ANES survey results, and find a level of alignment that greatly exceeds several baseline methods. Our work aims to show that we can use community LMs to query the worldview of any group of people given a sufficiently large sample of their social media discussions or media diet.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

AI-generated counterspeech offers a promising and scalable strategy to curb online toxicity through direct replies that promote civil discourse. However, current counterspeech is one-size-fits-all, lacking adaptation to the moderation context and the users involved. We propose and evaluate multiple strategies for generating tailored counterspeech that is adapted to the moderation context and personalized for the moderated user. We instruct an LLaMA2-13B model to generate counterspeech, experimenting with various configurations based on different contextual information and fine-tuning strategies. We identify the configurations that generate persuasive counterspeech through a combination of quantitative indicators and human evaluations collected via a pre-registered mixed-design crowdsourcing experiment. Results show that contextualized counterspeech can significantly outperform state-of-the-art generic counterspeech in adequacy and persuasiveness, without compromising other characteristics. Our findings also reveal a poor correlation between quantitative indicators and human evaluations, suggesting that these methods assess different aspects and highlighting the need for nuanced evaluation methodologies. The effectiveness of contextualized AI-generated counterspeech and the divergence between human and algorithmic evaluations underscore the importance of increased human-AI collaboration in content moderation.

Authorship identification has proven unsettlingly effective in inferring the identity of the author of an unsigned document, even when sensitive personal information has been carefully omitted. In the digital era, individuals leave a lasting digital footprint through their written content, whether it is posted on social media, stored on their employer's computers, or located elsewhere. When individuals need to communicate publicly yet wish to remain anonymous, there is little available to protect them from unwanted authorship identification. This unprecedented threat to privacy is evident in scenarios such as whistle-blowing. Proposed defenses against authorship identification attacks primarily aim to obfuscate one's writing style, thereby making it unlinkable to their pre-existing writing, while concurrently preserving the original meaning and grammatical integrity. The presented work offers a comprehensive review of the advancements in this research area spanning over the past two decades and beyond. It emphasizes the methodological frameworks of modification and generation-based strategies devised to evade authorship identification attacks, highlighting joint efforts from the differential privacy community. Limitations of current research are discussed, with a spotlight on open challenges and potential research avenues.

Polarization and the marketplace for impressions have conspired to make navigating information online difficult for users, and while there has been a significant effort to detect false or misleading text, multimodal datasets have received considerably less attention. To complement existing resources, we present multimodal Video Misleading Headline (VMH), a dataset that consists of videos and whether annotators believe the headline is representative of the video's contents. After collecting and annotating this dataset, we analyze multimodal baselines for detecting misleading headlines. Our annotation process also focuses on why annotators view a video as misleading, allowing us to better understand the interplay of annotators' background and the content of the videos.

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

Hoaxes are a recognised form of disinformation created deliberately, with potential serious implications in the credibility of reference knowledge resources such as Wikipedia. What makes detecting Wikipedia hoaxes hard is that they often are written according to the official style guidelines. In this work, we first provide a systematic analysis of the similarities and discrepancies between legitimate and hoax Wikipedia articles, and introduce Hoaxpedia, a collection of 311 Hoax articles (from existing literature as well as official Wikipedia lists) alongside semantically similar real articles. We report results of binary classification experiments in the task of predicting whether a Wikipedia article is real or hoax, and analyze several settings as well as a range of language models. Our results suggest that detecting deceitful content in Wikipedia based on content alone, despite not having been explored much in the past, is a promising direction.

Generative search engines directly generate responses to user queries, along with in-line citations. A prerequisite trait of a trustworthy generative search engine is verifiability, i.e., systems should cite comprehensively (high citation recall; all statements are fully supported by citations) and accurately (high citation precision; every cite supports its associated statement). We conduct human evaluation to audit four popular generative search engines -- Bing Chat, NeevaAI, perplexity.ai, and YouChat -- across a diverse set of queries from a variety of sources (e.g., historical Google user queries, dynamically-collected open-ended questions on Reddit, etc.). We find that responses from existing generative search engines are fluent and appear informative, but frequently contain unsupported statements and inaccurate citations: on average, a mere 51.5% of generated sentences are fully supported by citations and only 74.5% of citations support their associated sentence. We believe that these results are concerningly low for systems that may serve as a primary tool for information-seeking users, especially given their facade of trustworthiness. We hope that our results further motivate the development of trustworthy generative search engines and help researchers and users better understand the shortcomings of existing commercial systems.

Recent years have witnessed an interesting phenomenon in which users come together to interrogate potentially harmful algorithmic behaviors they encounter in their everyday lives. Researchers have started to develop theoretical and empirical understandings of these user driven audits, with a hope to harness the power of users in detecting harmful machine behaviors. However, little is known about user participation and their division of labor in these audits, which are essential to support these collective efforts in the future. Through collecting and analyzing 17,984 tweets from four recent cases of user driven audits, we shed light on patterns of user participation and engagement, especially with the top contributors in each case. We also identified the various roles user generated content played in these audits, including hypothesizing, data collection, amplification, contextualization, and escalation. We discuss implications for designing tools to support user driven audits and users who labor to raise awareness of algorithm bias.

Large language models' (LLMs) abilities are drawn from their pretraining data, and model development begins with data curation. However, decisions around what data is retained or removed during this initial stage is under-scrutinized. In our work, we ground web text, which is a popular pretraining data source, to its social and geographic contexts. We create a new dataset of 10.3 million self-descriptions of website creators, and extract information about who they are and where they are from: their topical interests, social roles, and geographic affiliations. Then, we conduct the first study investigating how ten "quality" and English language identification (langID) filters affect webpages that vary along these social dimensions. Our experiments illuminate a range of implicit preferences in data curation: we show that some quality classifiers act like topical domain filters, and langID can overlook English content from some regions of the world. Overall, we hope that our work will encourage a new line of research on pretraining data curation practices and its social implications.

Conventional recommender systems (RSs) face challenges in precisely capturing users' fine-grained preferences. Large language models (LLMs) have shown capabilities in commonsense reasoning and leveraging external tools that may help address these challenges. However, existing LLM-based RSs suffer from hallucinations, misalignment between the semantic space of items and the behavior space of users, or overly simplistic control strategies (e.g., whether to rank or directly present existing results). To bridge these gap, we introduce ToolRec, a framework for LLM-empowered recommendations via tool learning that uses LLMs as surrogate users, thereby guiding the recommendation process and invoking external tools to generate a recommendation list that aligns closely with users' nuanced preferences. We formulate the recommendation process as a process aimed at exploring user interests in attribute granularity. The process factors in the nuances of the context and user preferences. The LLM then invokes external tools based on a user's attribute instructions and probes different segments of the item pool. We consider two types of attribute-oriented tools: rank tools and retrieval tools. Through the integration of LLMs, ToolRec enables conventional recommender systems to become external tools with a natural language interface. Extensive experiments verify the effectiveness of ToolRec, particularly in scenarios that are rich in semantic content.

The interest in offensive content identification in social media has grown substantially in recent years. Previous work has dealt mostly with post level annotations. However, identifying offensive spans is useful in many ways. To help coping with this important challenge, we present MUDES, a multilingual system to detect offensive spans in texts. MUDES features pre-trained models, a Python API for developers, and a user-friendly web-based interface. A detailed description of MUDES' components is presented in this paper.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

The widespread use of social media necessitates reliable and efficient detection of offensive content to mitigate harmful effects. Although sophisticated models perform well on individual datasets, they often fail to generalize due to varying definitions and labeling of "offensive content." In this paper, we introduce HateCOT, an English dataset with over 52,000 samples from diverse sources, featuring explanations generated by GPT-3.5Turbo and curated by humans. We demonstrate that pretraining on HateCOT significantly enhances the performance of open-source Large Language Models on three benchmark datasets for offensive content detection in both zero-shot and few-shot settings, despite differences in domain and task. Additionally, HateCOT facilitates effective K-shot fine-tuning of LLMs with limited data and improves the quality of their explanations, as confirmed by our human evaluation.

Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines.

Canceling is a morally-driven phenomenon that hinders the development of safe social media platforms and contributes to ideological polarization. To address this issue we present the Canceling Attitudes Detection (CADE) dataset, an annotated corpus of canceling incidents aimed at exploring the factors of disagreements in evaluating people canceling attitudes on social media. Specifically, we study the impact of annotators' morality in their perception of canceling, showing that morality is an independent axis for the explanation of disagreement on this phenomenon. Annotator's judgments heavily depend on the type of controversial events and involved celebrities. This shows the need to develop more event-centric datasets to better understand how harms are perpetrated in social media and to develop more aware technologies for their detection.

The internet has brought both benefits and harms to society. A prime example of the latter is misinformation, including conspiracy theories, which flood the web. Recent advances in natural language processing, particularly the emergence of large language models (LLMs), have improved the prospects of accurate misinformation detection. However, most LLM-based approaches to conspiracy theory detection focus only on binary classification and fail to account for the important relationship between misinformation and affective features (i.e., sentiment and emotions). Driven by a comprehensive analysis of conspiracy text that reveals its distinctive affective features, we propose ConspEmoLLM, the first open-source LLM that integrates affective information and is able to perform diverse tasks relating to conspiracy theories. These tasks include not only conspiracy theory detection, but also classification of theory type and detection of related discussion (e.g., opinions towards theories). ConspEmoLLM is fine-tuned based on an emotion-oriented LLM using our novel ConDID dataset, which includes five tasks to support LLM instruction tuning and evaluation. We demonstrate that when applied to these tasks, ConspEmoLLM largely outperforms several open-source general domain LLMs and ChatGPT, as well as an LLM that has been fine-tuned using ConDID, but which does not use affective features. This project will be released on https://github.com/lzw108/ConspEmoLLM/.

Some users of social media are spreading racist, sexist, and otherwise hateful content. For the purpose of training a hate speech detection system, the reliability of the annotations is crucial, but there is no universally agreed-upon definition. We collected potentially hateful messages and asked two groups of internet users to determine whether they were hate speech or not, whether they should be banned or not and to rate their degree of offensiveness. One of the groups was shown a definition prior to completing the survey. We aimed to assess whether hate speech can be annotated reliably, and the extent to which existing definitions are in accordance with subjective ratings. Our results indicate that showing users a definition caused them to partially align their own opinion with the definition but did not improve reliability, which was very low overall. We conclude that the presence of hate speech should perhaps not be considered a binary yes-or-no decision, and raters need more detailed instructions for the annotation.

To tackle the global challenge of online hate speech, a large body of research has developed detection models to flag hate speech in the sea of online content. Yet, due to systematic biases in evaluation datasets, detection performance in real-world settings remains unclear, let alone across geographies. To address this issue, we introduce HateDay, the first global hate speech dataset representative of social media settings, randomly sampled from all tweets posted on September 21, 2022 for eight languages and four English-speaking countries. Using HateDay, we show how the prevalence and composition of hate speech varies across languages and countries. We also find that evaluation on academic hate speech datasets overestimates real-world detection performance, which we find is very low, especially for non-European languages. We identify several factors explaining poor performance, including models' inability to distinguish between hate and offensive speech, and the misalignment between academic target focus and real-world target prevalence. We finally argue that such low performance renders hate speech moderation with public detection models unfeasible, even in a human-in-the-loop setting which we find is prohibitively costly. Overall, we emphasize the need to evaluate future detection models from academia and platforms in real-world settings to address this global challenge.

We investigate various prompting strategies for enhancing personalized content recommendation performance with large language models (LLMs) through input augmentation. Our proposed approach, termed LLM-Rec, encompasses four distinct prompting strategies: (1) basic prompting, (2) recommendation-driven prompting, (3) engagement-guided prompting, and (4) recommendation-driven + engagement-guided prompting. Our empirical experiments show that combining the original content description with the augmented input text generated by LLM using these prompting strategies leads to improved recommendation performance. This finding highlights the importance of incorporating diverse prompts and input augmentation techniques to enhance the recommendation capabilities with large language models for personalized content recommendation.

Recent advancements in Large Language Models (LLMs) have attracted considerable interest among researchers to leverage these models to enhance Recommender Systems (RSs). Existing work predominantly utilizes LLMs to generate knowledge-rich texts or utilizes LLM-derived embeddings as features to improve RSs. Although the extensive world knowledge embedded in LLMs generally benefits RSs, the application can only take limited number of users and items as inputs, without adequately exploiting collaborative filtering information. Considering its crucial role in RSs, one key challenge in enhancing RSs with LLMs lies in providing better collaborative filtering information through LLMs. In this paper, drawing inspiration from the in-context learning and chain of thought reasoning in LLMs, we propose the Large Language Models enhanced Collaborative Filtering (LLM-CF) framework, which distils the world knowledge and reasoning capabilities of LLMs into collaborative filtering. We also explored a concise and efficient instruction-tuning method, which improves the recommendation capabilities of LLMs while preserving their general functionalities (e.g., not decreasing on the LLM benchmark). Comprehensive experiments on three real-world datasets demonstrate that LLM-CF significantly enhances several backbone recommendation models and consistently outperforms competitive baselines, showcasing its effectiveness in distilling the world knowledge and reasoning capabilities of LLM into collaborative filtering.

We present 3DLNews, a novel dataset with local news articles from the United States spanning the period from 1996 to 2024. It contains almost 1 million URLs (with HTML text) from over 14,000 local newspapers, TV, and radio stations across all 50 states, and provides a broad snapshot of the US local news landscape. The dataset was collected by scraping Google and Twitter search results. We employed a multi-step filtering process to remove non-news article links and enriched the dataset with metadata such as the names and geo-coordinates of the source news media organizations, article publication dates, etc. Furthermore, we demonstrated the utility of 3DLNews by outlining four applications.

In today's digital age, conspiracies and information campaigns can emerge rapidly and erode social and democratic cohesion. While recent deep learning approaches have made progress in modeling engagement through language and propagation models, they struggle with irregularly sampled data and early trajectory assessment. We present IC-Mamba, a novel state space model that forecasts social media engagement by modeling interval-censored data with integrated temporal embeddings. Our model excels at predicting engagement patterns within the crucial first 15-30 minutes of posting (RMSE 0.118-0.143), enabling rapid assessment of content reach. By incorporating interval-censored modeling into the state space framework, IC-Mamba captures fine-grained temporal dynamics of engagement growth, achieving a 4.72% improvement over state-of-the-art across multiple engagement metrics (likes, shares, comments, and emojis). Our experiments demonstrate IC-Mamba's effectiveness in forecasting both post-level dynamics and broader narrative patterns (F1 0.508-0.751 for narrative-level predictions). The model maintains strong predictive performance across extended time horizons, successfully forecasting opinion-level engagement up to 28 days ahead using observation windows of 3-10 days. These capabilities enable earlier identification of potentially problematic content, providing crucial lead time for designing and implementing countermeasures. Code is available at: https://github.com/ltian678/ic-mamba. An interactive dashboard demonstrating our results is available at: https://ic-mamba.behavioral-ds.science.

Humor and Offense are highly subjective due to multiple word senses, cultural knowledge, and pragmatic competence. Hence, accurately detecting humorous and offensive texts has several compelling use cases in Recommendation Systems and Personalized Content Moderation. However, due to the lack of an extensive labeled dataset, most prior works in this domain haven't explored large neural models for subjective humor understanding. This paper explores whether large neural models and their ensembles can capture the intricacies associated with humor/offense detection and rating. Our experiments on the SemEval-2021 Task 7: HaHackathon show that we can develop reasonable humor and offense detection systems with such models. Our models are ranked third in subtask 1b and consistently ranked around the top 33% of the leaderboard for the remaining subtasks.

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel

Verifiability is a core content policy of Wikipedia: claims that are likely to be challenged need to be backed by citations. There are millions of articles available online and thousands of new articles are released each month. For this reason, finding relevant sources is a difficult task: many claims do not have any references that support them. Furthermore, even existing citations might not support a given claim or become obsolete once the original source is updated or deleted. Hence, maintaining and improving the quality of Wikipedia references is an important challenge and there is a pressing need for better tools to assist humans in this effort. Here, we show that the process of improving references can be tackled with the help of artificial intelligence (AI). We develop a neural network based system, called Side, to identify Wikipedia citations that are unlikely to support their claims, and subsequently recommend better ones from the web. We train this model on existing Wikipedia references, therefore learning from the contributions and combined wisdom of thousands of Wikipedia editors. Using crowd-sourcing, we observe that for the top 10% most likely citations to be tagged as unverifiable by our system, humans prefer our system's suggested alternatives compared to the originally cited reference 70% of the time. To validate the applicability of our system, we built a demo to engage with the English-speaking Wikipedia community and find that Side's first citation recommendation collects over 60% more preferences than existing Wikipedia citations for the same top 10% most likely unverifiable claims according to Side. Our results indicate that an AI-based system could be used, in tandem with humans, to improve the verifiability of Wikipedia. More generally, we hope that our work can be used to assist fact checking efforts and increase the general trustworthiness of information online.

Toxic comment detection on social media has proven to be essential for content moderation. This paper compares a wide set of different models on a highly skewed multi-label hate speech dataset. We consider inference time and several metrics to measure performance and bias in our comparison. We show that all BERTs have similar performance regardless of the size, optimizations or language used to pre-train the models. RNNs are much faster at inference than any of the BERT. BiLSTM remains a good compromise between performance and inference time. RoBERTa with Focal Loss offers the best performance on biases and AUROC. However, DistilBERT combines both good AUROC and a low inference time. All models are affected by the bias of associating identities. BERT, RNN, and XLNet are less sensitive than the CNN and Compact Convolutional Transformers.

The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

Subjects change frequently in moderated debates with several participants, such as in parliamentary sessions, electoral debates, and trials. Partitioning a debate into blocks with the same subject is essential for understanding. Often a moderator is responsible for defining when a new block begins so that the task of automatically partitioning a moderated debate can focus solely on the moderator's behavior. In this paper, we (i) propose a new algorithm, DEBACER, which partitions moderated debates; (ii) carry out a comparative study between conventional and BERTimbau pipelines; and (iii) validate DEBACER applying it to the minutes of the Assembly of the Republic of Portugal. Our results show the effectiveness of DEBACER. Keywords: Natural Language Processing, Political Documents, Spoken Text Processing, Speech Split, Dialogue Partitioning.

Online reviews in the form of user-generated content (UGC) significantly impact consumer decision-making. However, the pervasive issue of not only human fake content but also machine-generated content challenges UGC's reliability. Recent advances in Large Language Models (LLMs) may pave the way to fabricate indistinguishable fake generated content at a much lower cost. Leveraging OpenAI's GPT-4-Turbo and DALL-E-2 models, we craft AiGen-FoodReview, a multi-modal dataset of 20,144 restaurant review-image pairs divided into authentic and machine-generated. We explore unimodal and multimodal detection models, achieving 99.80% multimodal accuracy with FLAVA. We use attributes from readability and photographic theories to score reviews and images, respectively, demonstrating their utility as hand-crafted features in scalable and interpretable detection models, with comparable performance. The paper contributes by open-sourcing the dataset and releasing fake review detectors, recommending its use in unimodal and multimodal fake review detection tasks, and evaluating linguistic and visual features in synthetic versus authentic data.

While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.

Despite regulations imposed by nations and social media platforms, such as recent EU regulations targeting digital violence, abusive content persists as a significant challenge. Existing approaches primarily rely on binary solutions, such as outright blocking or banning, yet fail to address the complex nature of abusive speech. In this work, we propose a more comprehensive approach called Demarcation scoring abusive speech based on four aspect -- (i) severity scale; (ii) presence of a target; (iii) context scale; (iv) legal scale -- and suggesting more options of actions like detoxification, counter speech generation, blocking, or, as a final measure, human intervention. Through a thorough analysis of abusive speech regulations across diverse jurisdictions, platforms, and research papers we highlight the gap in preventing measures and advocate for tailored proactive steps to combat its multifaceted manifestations. Our work aims to inform future strategies for effectively addressing abusive speech online.

Researchers and developers increasingly rely on toxicity scoring to moderate generative language model outputs, in settings such as customer service, information retrieval, and content generation. However, toxicity scoring may render pertinent information inaccessible, rigidify or "value-lock" cultural norms, and prevent language reclamation processes, particularly for marginalized people. In this work, we extend the concept of algorithmic recourse to generative language models: we provide users a novel mechanism to achieve their desired prediction by dynamically setting thresholds for toxicity filtering. Users thereby exercise increased agency relative to interactions with the baseline system. A pilot study (n = 30) supports the potential of our proposed recourse mechanism, indicating improvements in usability compared to fixed-threshold toxicity-filtering of model outputs. Future work should explore the intersection of toxicity scoring, model controllability, user agency, and language reclamation processes -- particularly with regard to the bias that many communities encounter when interacting with generative language models.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

As demand for large corpora increases with the size of current state-of-the-art language models, using web data as the main part of the pre-training corpus for these models has become a ubiquitous practice. This, in turn, has introduced an important challenge for NLP practitioners, as they are now confronted with the task of developing highly optimized models and pipelines for pre-processing large quantities of textual data, which implies, effectively classifying and filtering multilingual, heterogeneous and noisy data, at web scale. One of the main components of this pre-processing step for the pre-training corpora of large language models, is the removal of adult and harmful content. In this paper we explore different methods for detecting adult and harmful of content in multilingual heterogeneous web data. We first show how traditional methods in harmful content detection, that seemingly perform quite well in small and specialized datasets quickly break down when confronted with heterogeneous noisy web data. We then resort to using a perplexity based approach but with a twist: Instead of using a so-called "clean" corpus to train a small language model and then use perplexity so select the documents with low perplexity, i.e., the documents that resemble this so-called "clean" corpus the most. We train solely with adult and harmful textual data, and then select the documents having a perplexity value above a given threshold. This approach will virtually cluster our documents into two distinct groups, which will greatly facilitate the choice of the threshold for the perplexity and will also allow us to obtain higher precision than with the traditional classification methods for detecting adult and harmful content.

Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.

Warning: this paper contains content that may be inappropriate or offensive. As generative models become available for public use in various applications, testing and analyzing vulnerabilities of these models has become a priority. Here we propose an automatic red teaming framework that evaluates a given model and exposes its vulnerabilities against unsafe and inappropriate content generation. Our framework uses in-context learning in a feedback loop to red team models and trigger them into unsafe content generation. We propose different in-context attack strategies to automatically learn effective and diverse adversarial prompts for text-to-image models. Our experiments demonstrate that compared to baseline approaches, our proposed strategy is significantly more effective in exposing vulnerabilities in Stable Diffusion (SD) model, even when the latter is enhanced with safety features. Furthermore, we demonstrate that the proposed framework is effective for red teaming text-to-text models, resulting in significantly higher toxic response generation rate compared to previously reported numbers.

Large language models (LLMs) have gained increasing prominence in artificial intelligence, making a profound impact on society and various industries like business and science. However, the presence of false information on the internet and in text corpus poses a significant risk to the reliability and safety of LLMs, underscoring the urgent need to understand the mechanisms of how false information influences the behaviors of LLMs. In this paper, we dive into this problem and investigate how false information spreads in LLMs and affects related responses. Specifically, in our series of experiments, we investigate different factors that can influence the spread of information in LLMs by comparing three degrees of information relevance (direct, indirect, and peripheral), four information source styles (Twitter, web blogs, news reports, and research papers) and two common knowledge injection paradigms (in-context injection and learning-based injection). The experimental results show that (1)False information will spread and contaminate related memories in LLMs via a semantic diffusion process, i.e., false information has global detrimental effects beyond its direct impact. (2)Current LLMs are susceptible to authority bias, i.e., LLMs are more likely to follow false information presented in trustworthy styles such as news reports and research papers, which usually cause deeper and wider pollution of information. (3)Current LLMs are more sensitive to false information through in-context injection than through learning-based injection, which severely challenges the reliability and safety of LLMs even when all training data are trusty and correct. The above findings raise the need for new false information defense algorithms to address the global impact of false information, and new alignment algorithms to unbiasedly lead LLMs to follow essential human values rather than superficial patterns.

Text-conditioned image generation models have recently achieved astonishing results in image quality and text alignment and are consequently employed in a fast-growing number of applications. Since they are highly data-driven, relying on billion-sized datasets randomly scraped from the web, they also reproduce inappropriate human behavior. Specifically, we demonstrate inappropriate degeneration on a large-scale for various generative text-to-image models, thus motivating the need for monitoring and moderating them at deployment. To this end, we evaluate mitigation strategies at inference to suppress the generation of inappropriate content. Our findings show that we can use models' representations of the world's ugliness to align them with human preferences.

The powerful ability of ChatGPT has caused widespread concern in the academic community. Malicious users could synthesize dummy academic content through ChatGPT, which is extremely harmful to academic rigor and originality. The need to develop ChatGPT-written content detection algorithms call for large-scale datasets. In this paper, we initially investigate the possible negative impact of ChatGPT on academia,and present a large-scale CHatGPT-writtEn AbsTract dataset (CHEAT) to support the development of detection algorithms. In particular, the ChatGPT-written abstract dataset contains 35,304 synthetic abstracts, with Generation, Polish, and Mix as prominent representatives. Based on these data, we perform a thorough analysis of the existing text synthesis detection algorithms. We show that ChatGPT-written abstracts are detectable, while the detection difficulty increases with human involvement.Our dataset is available in https://github.com/botianzhe/CHEAT.

This study explores the relationship between textual features and Information Engagement (IE) on digital platforms. It highlights the impact of computational linguistics and analytics on user interaction. The READ model is introduced to quantify key predictors like representativeness, ease of use, affect, and distribution, which forecast engagement levels. The model's effectiveness is validated through AB testing and randomized trials, showing strong predictive performance in participation (accuracy: 0.94), perception (accuracy: 0.85), perseverance (accuracy: 0.81), and overall IE (accuracy: 0.97). While participation metrics are strong, perception and perseverance show slightly lower recall and F1-scores, indicating some challenges. The study demonstrates that modifying text based on the READ model's insights leads to significant improvements. For example, increasing representativeness and positive affect boosts selection rates by 11 percent, raises evaluation averages from 3.98 to 4.46, and improves retention rates by 11 percent. These findings highlight the importance of linguistic factors in IE, providing a framework for enhancing digital text engagement. The research offers practical strategies applicable to fields like education, health, and media.

With the rise of digital communication, memes have become a significant medium for cultural and political expression that is often used to mislead audiences. Identification of such misleading and persuasive multimodal content has become more important among various stakeholders, including social media platforms, policymakers, and the broader society as they often cause harm to individuals, organizations, and/or society. While there has been effort to develop AI-based automatic systems for resource-rich languages (e.g., English), it is relatively little to none for medium to low resource languages. In this study, we focused on developing an Arabic memes dataset with manual annotations of propagandistic content. We annotated ~6K Arabic memes collected from various social media platforms, which is a first resource for Arabic multimodal research. We provide a comprehensive analysis aiming to develop computational tools for their detection. We will make them publicly available for the community.

Initial work has been done to address fake news detection and misrepresentation of news in the Bengali language. However, no work in Bengali yet addresses the identification of specific claims in social media news that falsely manipulates a related news article. At this point, this problem has been tackled in English and a few other languages, but not in the Bengali language. In this paper, we curate a dataset of social media content labeled with information manipulation relative to reference articles, called BanMANI. The dataset collection method we describe works around the limitations of the available NLP tools in Bangla. We expect these techniques will carry over to building similar datasets in other low-resource languages. BanMANI forms the basis both for evaluating the capabilities of existing NLP systems and for training or fine-tuning new models specifically on this task. In our analysis, we find that this task challenges current LLMs both under zero-shot and fine-tuned settings.

Disagreements are common in online discussions. Disagreement may foster collaboration and improve the quality of a discussion under some conditions. Although there exist methods for recognizing disagreement, a deeper understanding of factors that influence disagreement is lacking in the literature. We investigate a hypothesis that differences in personal values are indicative of disagreement in online discussions. We show how state-of-the-art models can be used for estimating values in online discussions and how the estimated values can be aggregated into value profiles. We evaluate the estimated value profiles based on human-annotated agreement labels. We find that the dissimilarity of value profiles correlates with disagreement in specific cases. We also find that including value information in agreement prediction improves performance.

The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.

Recommender systems are quintessential applications of human-computer interaction. Widely utilized in daily life, they offer significant convenience but also present numerous challenges, such as the information cocoon effect, privacy concerns, fairness issues, and more. Consequently, this workshop aims to provide a platform for researchers to explore the development of Human-Centered Recommender Systems~(HCRS). HCRS refers to the creation of recommender systems that prioritize human needs, values, and capabilities at the core of their design and operation. In this workshop, topics will include, but are not limited to, robustness, privacy, transparency, fairness, diversity, accountability, ethical considerations, and user-friendly design. We hope to engage in discussions on how to implement and enhance these properties in recommender systems. Additionally, participants will explore diverse evaluation methods, including innovative metrics that capture user satisfaction and trust. This workshop seeks to foster a collaborative environment for researchers to share insights and advance the field toward more ethical, user-centric, and socially responsible recommender systems.

As the disruptive changes in the media economy and the proliferation of alternative news media outlets, news intent has progressively deviated from ethical standards that serve the public interest. News intent refers to the purpose or intention behind the creation of a news article. While the significance of research on news intent has been widely acknowledged, the absence of a systematic news intent understanding framework hinders further exploration of news intent and its downstream applications. To bridge this gap, we propose News INTent (NINT) frame, the first component-aware formalism for understanding the news creation intent based on research in philosophy, psychology, and cognitive science. Within this frame, we define the news intent identification task and provide a benchmark dataset with fine-grained labels along with an efficient benchmark method. Experiments demonstrate that NINT is beneficial in both the intent identification task and downstream tasks that demand a profound understanding of news. This work marks a foundational step towards a more systematic exploration of news creation intents.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

The strive to make AI applications "safe" has led to the development of safety-measures as the main or even sole normative requirement of their permissible use. Similar can be attested to the latest version of chatbots, such as chatGPT. In this view, if they are "safe", they are supposed to be permissible to deploy. This approach, which we call "safety-normativity", is rather limited in solving the emerging issues that chatGPT and other chatbots have caused thus far. In answering this limitation, in this paper we argue for limiting chatbots in the range of topics they can chat about according to the normative concept of appropriateness. We argue that rather than looking for "safety" in a chatbot's utterances to determine what they may and may not say, we ought to assess those utterances according to three forms of appropriateness: technical-discursive, social, and moral. We then spell out what requirements for chatbots follow from these forms of appropriateness to avoid the limits of previous accounts: positionality, acceptability, and value alignment (PAVA). With these in mind, we may be able to determine what a chatbot may and may not say. Lastly, one initial suggestion is to use challenge sets, specifically designed for appropriateness, as a validation method.

On the world wide web, toxic content detectors are a crucial line of defense against potentially hateful and offensive messages. As such, building highly effective classifiers that enable a safer internet is an important research area. Moreover, the web is a highly multilingual, cross-cultural community that develops its own lingo over time. As such, it is crucial to develop models that are effective across a diverse range of languages, usages, and styles. In this paper, we present the fundamentals behind the next version of the Perspective API from Google Jigsaw. At the heart of the approach is a single multilingual token-free Charformer model that is applicable across a range of languages, domains, and tasks. We demonstrate that by forgoing static vocabularies, we gain flexibility across a variety of settings. We additionally outline the techniques employed to make such a byte-level model efficient and feasible for productionization. Through extensive experiments on multilingual toxic comment classification benchmarks derived from real API traffic and evaluation on an array of code-switching, covert toxicity, emoji-based hate, human-readable obfuscation, distribution shift, and bias evaluation settings, we show that our proposed approach outperforms strong baselines. Finally, we present our findings from deploying this system in production.

The amount of content on online music streaming platforms is immense, and most users only access a tiny fraction of this content. Recommender systems are the application of choice to open up the collection to these users. Collaborative filtering has the disadvantage that it relies on explicit ratings, which are often unavailable, and generally disregards the temporal nature of music consumption. On the other hand, item co-occurrence algorithms, such as the recently introduced word2vec-based recommenders, are typically left without an effective user representation. In this paper, we present a new approach to model users through recurrent neural networks by sequentially processing consumed items, represented by any type of embeddings and other context features. This way we obtain semantically rich user representations, which capture a user's musical taste over time. Our experimental analysis on large-scale user data shows that our model can be used to predict future songs a user will likely listen to, both in the short and long term.

General-purpose artificial intelligence (AI) systems are built on massive swathes of public web data, assembled into corpora such as C4, RefinedWeb, and Dolma. To our knowledge, we conduct the first, large-scale, longitudinal audit of the consent protocols for the web domains underlying AI training corpora. Our audit of 14,000 web domains provides an expansive view of crawlable web data and how consent preferences to use it are changing over time. We observe a proliferation of AI-specific clauses to limit use, acute differences in restrictions on AI developers, as well as general inconsistencies between websites' expressed intentions in their Terms of Service and their robots.txt. We diagnose these as symptoms of ineffective web protocols, not designed to cope with the widespread re-purposing of the internet for AI. Our longitudinal analyses show that in a single year (2023-2024) there has been a rapid crescendo of data restrictions from web sources, rendering ~5%+ of all tokens in C4, or 28%+ of the most actively maintained, critical sources in C4, fully restricted from use. For Terms of Service crawling restrictions, a full 45% of C4 is now restricted. If respected or enforced, these restrictions are rapidly biasing the diversity, freshness, and scaling laws for general-purpose AI systems. We hope to illustrate the emerging crisis in data consent, foreclosing much of the open web, not only for commercial AI, but non-commercial AI and academic purposes.

Recent advances in Large Language Models (LLMs) have demonstrated significant potential in the field of Recommendation Systems (RSs). Most existing studies have focused on converting user behavior logs into textual prompts and leveraging techniques such as prompt tuning to enable LLMs for recommendation tasks. Meanwhile, research interest has recently grown in multimodal recommendation systems that integrate data from images, text, and other sources using modality fusion techniques. This introduces new challenges to the existing LLM-based recommendation paradigm which relies solely on text modality information. Moreover, although Multimodal Large Language Models (MLLMs) capable of processing multi-modal inputs have emerged, how to equip MLLMs with multi-modal recommendation capabilities remains largely unexplored. To this end, in this paper, we propose the Multimodal Large Language Model-enhanced Multimodaln Sequential Recommendation (MLLM-MSR) model. To capture the dynamic user preference, we design a two-stage user preference summarization method. Specifically, we first utilize an MLLM-based item-summarizer to extract image feature given an item and convert the image into text. Then, we employ a recurrent user preference summarization generation paradigm to capture the dynamic changes in user preferences based on an LLM-based user-summarizer. Finally, to enable the MLLM for multi-modal recommendation task, we propose to fine-tune a MLLM-based recommender using Supervised Fine-Tuning (SFT) techniques. Extensive evaluations across various datasets validate the effectiveness of MLLM-MSR, showcasing its superior ability to capture and adapt to the evolving dynamics of user preferences.

With the increasing importance of online communities, discussion forums, and customer reviews, Internet "trolls" have proliferated thereby making it difficult for information seekers to find relevant and correct information. In this paper, we consider the problem of detecting and identifying Internet trolls, almost all of which are human agents. Identifying a human agent among a human population presents significant challenges compared to detecting automated spam or computerized robots. To learn a troll's behavior, we use contextual anomaly detection to profile each chat user. Using clustering and distance-based methods, we use contextual data such as the group's current goal, the current time, and the username to classify each point as an anomaly. A user whose features significantly differ from the norm will be classified as a troll. We collected 38 million data points from the viral Internet fad, Twitch Plays Pokemon. Using clustering and distance-based methods, we develop heuristics for identifying trolls. Using MapReduce techniques for preprocessing and user profiling, we are able to classify trolls based on 10 features extracted from a user's lifetime history.

Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

In this paper, we present the main findings and compare the results of SemEval-2020 Task 10, Emphasis Selection for Written Text in Visual Media. The goal of this shared task is to design automatic methods for emphasis selection, i.e. choosing candidates for emphasis in textual content to enable automated design assistance in authoring. The main focus is on short text instances for social media, with a variety of examples, from social media posts to inspirational quotes. Participants were asked to model emphasis using plain text with no additional context from the user or other design considerations. SemEval-2020 Emphasis Selection shared task attracted 197 participants in the early phase and a total of 31 teams made submissions to this task. The highest-ranked submission achieved 0.823 Matchm score. The analysis of systems submitted to the task indicates that BERT and RoBERTa were the most common choice of pre-trained models used, and part of speech tag (POS) was the most useful feature. Full results can be found on the task's website.

This study presents a large multi-modal Bangla YouTube clickbait dataset consisting of 253,070 data points collected through an automated process using the YouTube API and Python web automation frameworks. The dataset contains 18 diverse features categorized into metadata, primary content, engagement statistics, and labels for individual videos from 58 Bangla YouTube channels. A rigorous preprocessing step has been applied to denoise, deduplicate, and remove bias from the features, ensuring unbiased and reliable analysis. As the largest and most robust clickbait corpus in Bangla to date, this dataset provides significant value for natural language processing and data science researchers seeking to advance modeling of clickbait phenomena in low-resource languages. Its multi-modal nature allows for comprehensive analyses of clickbait across content, user interactions, and linguistic dimensions to develop more sophisticated detection methods with cross-linguistic applications.

We aim to automatically identify human action reasons in online videos. We focus on the widespread genre of lifestyle vlogs, in which people perform actions while verbally describing them. We introduce and make publicly available the WhyAct dataset, consisting of 1,077 visual actions manually annotated with their reasons. We describe a multimodal model that leverages visual and textual information to automatically infer the reasons corresponding to an action presented in the video.

Self-disclosure, while being common and rewarding in social media interaction, also poses privacy risks. In this paper, we take the initiative to protect the user-side privacy associated with online self-disclosure through identification and abstraction. We develop a taxonomy of 19 self-disclosure categories, and curate a large corpus consisting of 4.8K annotated disclosure spans. We then fine-tune a language model for identification, achieving over 75% in Token F_1. We further conduct a HCI user study, with 82\% of participants viewing the model positively, highlighting its real world applicability. Motivated by the user feedback, we introduce the task of self-disclosure abstraction. We experiment with both one-span abstraction and three-span abstraction settings, and explore multiple fine-tuning strategies. Our best model can generate diverse abstractions that moderately reduce privacy risks while maintaining high utility according to human evaluation.

Large recommendation models (LRMs) are fundamental to the multi-billion dollar online advertising industry, processing massive datasets of hundreds of billions of examples before transitioning to continuous online training to adapt to rapidly changing user behavior. The massive scale of data directly impacts both computational costs and the speed at which new methods can be evaluated (R&D velocity). This paper presents actionable principles and high-level frameworks to guide practitioners in optimizing training data requirements. These strategies have been successfully deployed in Google's largest Ads CTR prediction models and are broadly applicable beyond LRMs. We outline the concept of data convergence, describe methods to accelerate this convergence, and finally, detail how to optimally balance training data volume with model size.

The advent of Large Language Models (LLMs) has made a transformative impact. However, the potential that LLMs such as ChatGPT can be exploited to generate misinformation has posed a serious concern to online safety and public trust. A fundamental research question is: will LLM-generated misinformation cause more harm than human-written misinformation? We propose to tackle this question from the perspective of detection difficulty. We first build a taxonomy of LLM-generated misinformation. Then we categorize and validate the potential real-world methods for generating misinformation with LLMs. Then, through extensive empirical investigation, we discover that LLM-generated misinformation can be harder to detect for humans and detectors compared to human-written misinformation with the same semantics, which suggests it can have more deceptive styles and potentially cause more harm. We also discuss the implications of our discovery on combating misinformation in the age of LLMs and the countermeasures.

Online reviews play a pivotal role in influencing consumer decisions across various domains, from purchasing products to selecting hotels or restaurants. However, the sheer volume of reviews -- often containing repetitive or irrelevant content -- leads to information overload, making it challenging for users to extract meaningful insights. Traditional opinion summarization models face challenges in handling long inputs and large volumes of reviews, while newer Large Language Model (LLM) approaches often fail to generate accurate and faithful summaries. To address those challenges, this paper introduces (1) a new dataset of long-form user reviews, each entity comprising over a thousand reviews, (2) two training-free LLM-based summarization approaches that scale to long inputs, and (3) automatic evaluation metrics. Our dataset of user reviews is paired with in-depth and unbiased critical summaries by domain experts, serving as a reference for evaluation. Additionally, our novel reference-free evaluation metrics provide a more granular, context-sensitive assessment of summary faithfulness. We benchmark several open-source and closed-source LLMs using our methods. Our evaluation reveals that LLMs still face challenges in balancing sentiment and format adherence in long-form summaries, though open-source models can narrow the gap when relevant information is retrieved in a focused manner.